Lindsey Weldon Mba - Ms Marketing Email & Phone Number

Dallas, Texas, United States

- Promoted after 5 months from regional to national to manage a $5 million budget for all 5 dental brands and develop national marketing and communications strategy to better unite the brands.- Lead teams in three offices to create rebranding campaign materials (print, digital and social). Consolidated several business lines into one voice, resulting in a higher selling price when acquired.- Researched and worked with senior leadership to implement an interaction platform for dental offices to communicate with patients about appointments and confirmations, as well as increase reviews on facebook and google. After one month of training offices on the software, review ratings increased from 2.7 to 4.5+ stars and from approximately 50 to more than 450 reviews monthly, and placed each office location in the top 3 google search locations.Promoted in December to National Marketing and Marketing Operations Lead to transition the 3 corporate offices to the acquiring company. - In addition to ongoing marketing campaigns, managed two call centers, on-boarded new Director of Call Center to develop transition plan and training materials and VP of Marketing to merge upcoming campaigns and community outreach commitments. Successfully transitioned ahead of schedule and under budget by $1.5 million.

Dallas/Fort Worth Area

- Own all aspects of marketing execution for 2 brands – driving patient pipeline and revenue, increasing patient retention through the Remarkable Experience campaigns and training brand ambassadors on new internal brand initiatives to increase brand loyalty and retention for both employees and patients. Managed $2 million budget across 2 brands and 42 offices.- Orchestrate all community outreach and give-back initiatives. Create and lead national efforts for back to school community outreach, while simultaneously running annual back to school campaigns to increase new patients by 40% in September. Partnered with local back to school events to provide oral health education, toothbrush hygiene packets, and dental screenings.- Promoted after 5 months from regional to national to manage a $5 million budget for all 5 dental brands and develop national marketing and communications strategy to better unite the brands.

Dallas, Texas

• Execute corporate social responsibility and corporate citizenship strategies to better employee engagement in the community; create employee engagement materials to increase participation and content to further the corporate philanthropic reach and reputation.• Lead strategic development and discussions to build a future corporate foundation and provide a national platform for Axxess to expand its reach and impact in the home healthcare community.• Execute communications strategy for both external and internal communications and work closely with brand team to ensure consistent messaging across all platforms and product lines; write, edit, research and develop content (print/digital/social/blogs).• Research and develop ideas and content for thought leadership communications, including educational papers, home healthcare trade publications, seminar presentations, c-suite contributor articles and speeches.• Manage relationship and activities of agency to build positive public relations strategies.• Collaborate with engineering, marketing and creative teams to develop integrated marketing campaigns for continuous software updates and new product launches; manage cross-team workflow and projects to ensure timely delivery of communications for clients and advertisements. • Successes include overhauling and implementing a new blog platform through page-layout, content strategy and circulation. Within 4 months, blog home page moved from last ranking page to second most visited page on Axxess.com through implementation of new strategy.

Dallas, Texas

• Reported to President and Chairman of the Board and responsible for all development, marketing and communication strategies and execution; managed team of 6 full-time employees and 10 contractors nationally; fundraised foundation’s $12 million operations annually; $3-4 million cash annually, remainder secured in-kind.• New responsibilities included incorporating EVF into global corporate social responsibility initiatives; employee engagement opportunities nationally; strategic development and rollout of new EVFs globally while consulting new EDs on execution of fundraising, marketing and communication strategies.• Successes included a rebrand of one CSR platform with four programs, 6 new EVFs globally and more than $7 million cash raised in less than 3 years.• Partnerships included: Disney, United Healthcare (Shining Light Award), CalOptima, Verizon Foundation, PGA Tour, Alcon Foundation, Dallas Mavericks, Dallas Cowboys, Tampa Bay Buccaneers, Glazier Foundation, The Dallas Foundation, Vision to Learn, etc. • Served on Essilor International's delegation for the 2015 Special Olympics World Games in Los Angeles where we partnered with the leadership summit and the Health Athletes Opening Eyes clinic where athletes from around the world had a vision exam and received glasses during the two week duration of the games.

Dallas, Tx

• Spearheaded development efforts at EVF to develop strategic and tactical plans for developed annual fundraising plan and program budget. Created processes, recruited team and fundraised $1.6 cash in first year in position.• Lead rebranding campaign upon arrival and simplified all EVF programs to 3 programs with distinct messaging, logistical plans for operations and marketing campaign materials both nationally and locally.• Recruited development team; built relationships with potential donors, corporate sponsors and foundations with national presence for funding and partnership opportunities; reported to Chairman and Board of Directors for quarterly board meetings and development updates.Projects included:- Initiated new website infrastructure to strengthen data collected for communications, volunteer management, event registrations, product sales, donations and contributions, etc. Hired web developer and oversaw development of infrastructure and various portals. Success with website has lead to international rollout across all EVF.- Pursued and develop national and international strategic alliances and partnerships by recognizing contributions through defined levels, which has lead to higher levels of contributions from past supporters.- National partnership with Alcon’s THE eye Solution to create and execute awareness and marketing campaign promoting eye health through various venues (commercials, social media, media days with spokesperson Jennie Garth) and proceeds benefited community programs providing eye exams and glasses to kids in need.

Lyle School Of Engineering K-12 Outreach Programs

- Managed and executed summer outreach programs for Caruth Institute in the school of engineering. Coordinated ten weekly STEM camps for both educators and middle school students, where teachers would discuss the lesson and partner with the student sessions for hands-on experience in the classroom (or fields for launching rockets).- Managed cross-functional team of engineering professors, doctoral candidates, SMU leadership and district STEM coordinators from across US to continually improve activity-based learning curriculum for middle and high school students.- Prepared, developed, evaluated and improved programs; managed budgets, set timelines and executed sessions; edited textbooks; coordinating publishing and distribution nationally; developed marketing campaigns and communications; wrote status reports for grant funding received; established and exceeded program-wide performance measures.During the school year, partnered with SMU development team to research grant-making organizations, analyze potential matches and prepare, submit and manage grant proposals.Other SMU K-12 Academic program assistance:The Caruth Institute for Engineering EducationVisioneeringThe Gender Parity Initiative Lyle School of Engineering Camp for Girls at SMU

Dallas/Fort Worth Area

- Planned and executed all donor events, including banquets, golf tournaments, private donor dinners, etc.- Financial management and forecasting for school year programs and summer camp.- Developed communications for the marketing campaigns to promote events and student programs to funders.- Served on staff in East Dallas, Garland, Mesquite, Sachse, Rowlett and short-term in the Dominican Republic.

Dallas, Tx

- Reported to the president; managed small team to execute non-profit strategic plans and client corporate social responsibility initiatives and programs. Managed three largest clients: Texas Engineering & Technical Consortium (TETC), Semiconductor & Technical Executive Council (STEC) and FIRST Robotics of Texas. - Managed fundraising, budgets, business development, client account management, marketing campaigns and PR agency. Planned and executed program and fundraising events; planned annual client conferences; cultivated relationships to fund and/or recruit new members to engineering consortiums and boards of directors; and facilitated all client board meetings. Wrote, edited, submitted, defended and negotiated all client fundraising requests; managed budgets and compliance once funding was secured. - Successes included more than $4.5 million fundraised for client programs in 2 years. Awarded top fundraiser and most high schools recruited by FIRST Robotics for a first-year event.

Dallas Women'S Museum

3rd International Women's Peace ConferenceNonprofit seeking peace through conflict resolution education of others around the world through conference where more than 1400 delegates from 45 countries and 37 states gathered in Dallas.- Developed processes for development team, including donor communications through email campaigns, community outreach events to build awareness, presentations to partnering organizations and volunteer recruitment.- Created and implemented digital marketing campaign to recruit global conference sponsors, speakers and attendees.- Successes included: raising an additional $750,000 in 6 months to allow the conference to expand and become the largest in its history.

Dallas, Tx

• Assisted in executing local and national marketing strategies for Dallas office, in addition to managing relationships of 1st VP of Client Acquisition’s client accounts.• Served as sole point of contact for 1st VP’s high-value clients; ensured compliance with all policies and regulations; coordinated with various teams managing assets and trusts to ensure timely transactions and elite level of customer service. Assisted other wealth managers as philanthropic advisor for clients.• Managed event logistics nationally for all potential client events, private dinners and meetings; developed all potential client presentations and materials; wrote scripts for 1st VP and President for events

Dallas, Tx

Transitioned from American Express to Ameriprise in my last two months of employment.

Dallas, Texas

• Generated leads through networking and generating referrals; scheduled and conducted financial planning meetings; ongoing relationship building and financial monitoring of assets and budgets to ensure clients reached personal and business goals.• Collaborated with other advisors to expand capacity and generate higher quality leads through weekly private referral dinners at high end restaurants. Managed event logistics and relationship building of referrals introduced at events and had a 90% conversion rate to client.• Developed marketing campaign to generate steady stream of leads utilizing partnership with local restaurant accepting American Express cards to increase lunch sales and provide lunch seminars. Taught seminars about planning for retirement, purchasing a home, etc. to find higher quality prospects. Successes lead to working with corporate to formalize and rollout marketing budget to advisors nationally within six months.• Received Mercury Award, recognized an elite group of 1st year advisors for superior performance. Less than 2% of advisors awarded.Transitioned to Ameriprise in the last 2 months of working at AEFA.

Marketing & Event Planning internship to coordinate Baylor SING and Homecoming's Pigskin Review.

Master Of Business Administration (M.B.A.), Organizational Leadership

Master'S Degree, Marketing - Branding And Analytics

Executive Certificate In Global Systems And Sustainable Organizations

Global Systems and Sustainable Organizations, a credit-bearing, graduate certificate program enhanced by the Baldrige Criteria, is.

Bachelor'S Degree, Marketing & International Business

Baylor Interdisciplinary Core - Honors College; Student Government & Congress (4 Years); Student Activities - SING, Pigskin, & Stomp Fest.