Linh Tran Email and Phone Number
As a seasoned Brand and Product Marketing professional with over six years of experience at Procter & Gamble, I bring a wealth of expertise in developing and executing data-driven marketing strategies that drive business growth and elevate brand presence on a global scale. My journey has spanned both B2B and B2C markets, allowing me to hone my skills in cross-functional leadership, market analysis, and go-to-market execution.Throughout my career, I have successfully launched innovative products, led high-impact marketing campaigns, and cultivated strong partnerships that have resulted in substantial business gains. My work has been recognized with the prestigious P&G Emerging Leader Award, reflecting my commitment to excellence and my passion for creating positive societal impact.Now, I am excited to pivot into Product Marketing within the tech industry, where I can leverage my deep understanding of consumer behaviour, my ability to translate complex data into actionable insights, and my global perspective to drive product success in dynamic, fast-paced environments.Outside of my professional path, I’m a Registered Yoga Teacher, known for crafting sequences that inspire balance, focus, and self-discovery. I also bring this same spirit to Flamenco dancing, where I embrace the art of improvisation and the connection with musicians and singers to create something unique in each performance. This passion for harmony, creative flow, and expression shapes both my practice and my approach to life.
Nirvana
View- Website:
- nirvanahq.com
- Employees:
- 3
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Product Marketing ManagerNirvana Sep 2024 - PresentRemote• Developed marketing roadmaps and defined OKRs to drive a 20% increase in brand awareness and 15% growth in customer acquisition.• Surveyed 30+ people to identify customer pain points and gain insights into user experience.• Spearheaded the end-to-end brand strategy and positioning, transforming the product from a task management app to a mindful productivity solution.• Worked with the Creative team to update key messaging and 20+ brand assets across different channels, including… Show more • Developed marketing roadmaps and defined OKRs to drive a 20% increase in brand awareness and 15% growth in customer acquisition.• Surveyed 30+ people to identify customer pain points and gain insights into user experience.• Spearheaded the end-to-end brand strategy and positioning, transforming the product from a task management app to a mindful productivity solution.• Worked with the Creative team to update key messaging and 20+ brand assets across different channels, including web, and social media. Show less
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Marketing ExpertGlg Sep 2024 - PresentRemoteAs a GLG Network Member, I bring 6+ years’ of experience in CPG Marketing to help clients solve marketing challenges by providing valuable insights.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise. -
Senior Brand Manager | Professional Oral Health (Crest, Oral-B)Procter & Gamble Jan 2020 - Jan 2024Toronto, Ontario, Canada• Designed a B2B marketing strategy that increased customer awareness and quality leads, resulting in a 10% boost in sales conversion within six months.• Surpassed sales targets by 30% through the successful execution of a new exhibition booth at industry conferences, utilizing advanced product demos and interactive feedback tools.• Led the development and distribution of 100+ sales collateral pieces, optimizing go-to-market strategies and achieving a 15% overdelivery on sales targets. -
Brand Manager | Teeth Whitening And Mouthwash (Crest, Oral-B, Scope)Procter & Gamble Jun 2020 - Dec 2020Toronto, Ontario, Canada• Drove +5% growth in the teeth whitening category by positioning Crest Whitening Emulsions as a premium beauty product, leveraging a robust go-to-market plan and influencer partnerships.• Reversed a downward trend in the mouthwash category with the successful launch of Oral-B Specialty Mouthwash and negotiated new product listings in major retailers.
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Assistant Brand Manager | Shopper Marketing CanadaProcter & Gamble Mar 2020 - Jun 2020Toronto, Ontario, CanadaDeveloped and implemented a Shopper Marketing playbook, enabling seamless joint business planning during the COVID-19 pandemic, driving enhanced collaboration and market presence.
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Relocation PeriodProcter & Gamble Nov 2019 - Mar 2020Toronto, Ontario, Canada
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Assistant Brand Manager | Customer & Channel Marketing Eastern EuropeProcter & Gamble Nov 2017 - Nov 2019Moscow, Russian Federation• Achieved a +12% increase in sales through the pioneering of a Sustainability Program in collaboration with major retailers, integrating digital media and PR events across five cities.• Spearheaded a Diversity and Inclusion initiative, successfully recruiting and training an in-house designer with a hearing disability.
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Freelance Content WriterFreelance Nov 2014 - Dec 2016Remote• Wrote over 20+ blog posts on international business, education, and cultural topics.
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Consulting InternFudemi May 2015 - Jul 2015Managua, Nicaragua• Achieved a 40% reduction in loan approval time for micro-finance clients and a 20% increase in leads by conceptualizing and designing a mobile app and the go-to-market plan.
Linh Tran Education Details
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Master'S Degree -
Master’S Degree -
Master’S Degree -
Honours Bachelor Of Commerce
Frequently Asked Questions about Linh Tran
What company does Linh Tran work for?
Linh Tran works for Nirvana
What is Linh Tran's role at the current company?
Linh Tran's current role is Global Brand Strategist | 6+ Years of Driving Social Impact & Business Growth | Passionate About Diversity, Inclusion, and Mental Health.
What schools did Linh Tran attend?
Linh Tran attended Ivey Business School At Western University, Rotterdam School Of Management, Erasmus University, Cems - The Global Alliance In Management Education, Degroote School Of Business - Mcmaster University.
Who are Linh Tran's colleagues?
Linh Tran's colleagues are John Femi Akinwande, Elbert Mclaughlin, David Portal.
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