• Create, manage, and evolve design and research practices and processes for global use across North America and Asia.• Procure, onboard, manage design and research tools to streamline, scale, and optimize design practices• Develop a governance process to align global teams to a common approach to UX design• Collaborate with UX Design leads globally to document a consistent UX process and practice• Coordinate with the UX & Design Manager to update and manage the Design System and how it connects to global digital experiences• Project manage user experience deliverables as identified through discussions and discovery sessions to ensure expectations are successfully met• Support the UX team with UI designs and UX strategy for website updates• Conduct testing with end-users to validate design concepts and approaches at both Design System and product levels.

• Created research strategy and led research activities for multiple concurring projects for NetSuite.• Proposed, planned, executed, and delivered multi-method studies at various stages of development (formative, generative, validation and measurement).• Hosted design thinking workshops to help teams empathize with users, identify problems, prioritize & align on solutions.• Coached and supported cross-functional team members on research best practices and guide teams to explore basic research activities on their own.• Collected, synthesized, analyzed data and delivered reports with actionable recommendations.• Applied UX measurements to qualitative studies to benchmark and track progress.• Ensured the research repository is constantly updated and maintained.• Collaborated globally with team members across time zones and cultures.

• Conducted research & analyzed data from a wide variety of quantitative and qualitative methods to provide actionable insights throughout product development cycles, from early strategic direction through post-release validation. Tracked UX design progress using research KPIs, i.e., SUS, UEQ, and severity ratings.• Led research efforts of user mindsets based on users' behaviours and motivations to replace outdated UX demographic persona practices, ensured the scalable application of these mindsets for product design and priorities.• Hosted empathy and design-thinking workshops to aid design ideation and product innovation.• Effectively communicated research insights, provided recommendations and design consultation to all stakeholders, including product managers, designers, and developers.• Championed research-focused culture and collaboration through research in cross-functional teams.• Recruited participants, planned and conducted in-person and remote user testing and research.• Identified research opportunities & executed research for e-commerce apps and websites serving multiple lines of business, i.e., Cineplex Theatres, Cineplex Store, The Rec Room, Playdium, in a fast-paced, lean, and agile environment throughout the product life cycle.

• Recruited participants that fit the target profile for user research.• Planned, organized, and moderated mixed-method studies (surveys, interviews, focus groups, and usability tests).• Compiled and analyzed data to produce reports that validate assumptions, and provide recommendation to help best shape, pivot, and support the product.• Sketched wireframes and prototype interactive UX mock-ups for the app.• Utilized market research, competitive analysis, analytics, and scholar literature to form new research questions.

• Planned effective communications approaches and produce written, visual, digital, and video content for employee communications and training campaigns• Provided consultation to drive customer program adoption through innovative and effective internal communications campaigns• Customers included Master Lock, Merck, Nissan Europe, Master Card, Qlik, Mallinckrodt, Herbalife, etc.

• Promoted events, activities and programs through creative visual communication, such as posters, infographics and web graphics• Created and updated web content using the web management tool, iModules

• Coached writers to write strategically and logically through one-on-one sessions• Provided peer-to-peer support to identify problem patterns in writing, such as grammar mistakes and structural issues

• Wrote monthly E-news letters; managed Facebook content; created and updated website content in English and Vietnamese• Planned the largest annual customer appreciation event and year-end party event for employees

• Communicated with existing and potential volunteers and donors• Managed Facebook fan page; created and updated Facebook content

• Managed social media outreach to promote the organization: Facebook, Instagram and Twitter• Planned weekly events and annual cultural celebration to promote the Vietnamese culture

• Developed marketing materials, e.g., infographics and posters, to promote the IR Futures brand• Planned discussions to investigate emerging trends in corporate and financial relations

• Represented the international students body of the college• Planned weekly gathering for 50 people, a formal dance party for 150 people• Directed International Day show with attendance of 250 to celebrate diverse cultures.