IT Services - Applications Development & Modernization

• Optimized and automated ETL and analysis process for grocery business with Alteryx, improving operational efficiency by 60%• Developed analytics apps for spatial analysis and time-series sales forecast workflows to identify new retail store locations• Built and deployed data jobs market dashboard on Power BI to provide hiring trends and market insights for analytics students

Galaxy Play is a leading Vietnamese film streaming service and film production house. • Performed in-depth analysis of film content consumption and user engagement, providing data-driven customer insights to enhance user acquisition campaigns, pricing strategy, and new product development• Led cohort analysis and defined reconnection strategies for churned users, resulting in a 20% increase in user retention rate• Prepared subscription sales dashboards and coordinated business initiatives to ensure the achievement of annual key performance indicators, achieving 120% of revenue target and improving the cost control efficiency by 25%

VinID is a mobile app serving Vietnamese's end-to-end daily needs retail.• Designed sales plan for digital payment products with market coverage analysis and sales cycle evaluation, increasing e-wallet adoption rate of merchants by 50%• Collaborated with Marketing to develop payment type promotions for users, increasing payment transactions by 150% and average transaction value by 30%• Analyzed market potential and developed go-to-market strategy for online pharmacy loyalty program

TMG is a customer-centric travel group providing all-inclusive travel services in SEA region• Conducted end-user interview and analysis, market research, and product flowchart to develop a guest experience mobile app, digitalizing lodging experience and optimizing hospitality operation• Coordinated business operations team and engineering team to develop and prioritize the business requirements and product backlog, launching the complete guest experience mobile app with 4 sprints (3 months)• Developed pricing strategy and market-evaluation algorithm to suggest competitive fares for the new low-cost airline project