Understanding what drives and motivates consumers, and using these insights to help companies create brand strategies that will grow their businesses, has been the focus of my career. Areas of particular expertise include brand strategy and messaging, product and portfolio optimization and ad claims substantiation. Over the years, I've worked with many great people on many iconic brands, and I'd love to help you use consumer insights to drive your business forward. You can reach me at 732-672-0747 or LCooper@RTiResearch.com ~ I look forward to working with you!Consumer InsightsBrand StrategyAd Claim SubstantiationProduct OptimizationMessaging OptimizationShopper InsightsQuantitative Research Qualitative ResearchCommunities
Listed skills include Customer Insight, Segmentation, Consumer Behaviour, Marketing Research, and 15 others.