Lisa Frederick Email & Phone Number

Morristown, New Jersey, Us

High energy leader focused on Avaya partners & agents • Team of 7 Direct Reports, 130 Channel Partners & Agents, & 5 DMR’s • Primary objective is to drive partnerships to optimal level executed by inspired high performing teams across a broad variety of partner types.• Work cross-functionally internally to ensure messaging alignment, operational coordination, sales execution strategy and evangelization of partner strategy.

Scottsdale, Arizona, Us

-Responsible to positively impact revenue growth and market share improvement as well as partner satisfaction.-Provide vision and direction to implement strategies and processes for the best in class partner program with enabling profitable growth.-Actively engage with business segments, regional field organizations, master agents and partners to develop and enable the channel program while orchestrating operational efficiencies.-Analyze, develop and track best practices for channel program expansion.-Provide ongoing partner performance management to track productivity against growth objectives.

Kanata, Ontario, Ca

Turned around underperforming partners. Developed strong long-term strategic relationships with C-Level partner principles. Managed expenses for group under budget.• Achieved 25% revenue growth increase to $31M, including $4M recurring cloud revenue through establishment and implementation of dedicated support team.• Implemented KPI's, improving leading indicators, resulting in exceeding revenue targets.• Led experienced team overseeing 300 partner locations, resulting in increased collaboration, contact center, cloud and unified communication adoption.• Restructured sales team, aligning key performance objectives and implementing measurements including virtual end user presentations, talk time, forecast accuracy, and pipeline acceleration. Increased end user opportunity pipeline visibility from 100 per quarter to over 1000 per quarter. Executed sales growth by enforcing strong discipline for management of sales process.• Aligned closely with product development team who enhance and expand product offerings based on evolving market conditions and customer feedback.• Recognized by technical industry publication, CRN, as 2017 Women of the Channel for leadership success.• Partnered with Director of Distribution, executing partner migration to purchasing through distributors• Salesforce.com advocate• Report to EVP America's

Kanata, Ontario, Ca

Built sales program from ground up. Recruited team members, developed compensation packages, created incentives for partner to sign on. Engaged in recruitment and negotiated ramp discussions with new partners. Served as key team member of developing new partner program, including discount levels, MDF allocation, technical training requirement and quarterly promotion incentives. Reported to EVP, America's.• Created sales unit, improving acceleration of adding new channel partners and escalating speed of onboarding to new Greenfield revenue.• 36 new partners added with minimum commitment ramp to $1M in annual sales in year 2, resulting in expansion of partner channel with large growth opportunity partners. Implemented onboarding plans for sales activity, technical training requirements with monthly meetings to inspect progress on goals.• Used heat map, determining most underserved markets to target expansion.

Kanata, Ontario, Ca

Regional Vice President, US Channel and Direct Sales, West and Central Regions 2007 – 2012Directed Channel Sales in Central and West Regions totaling $40M annually in addition to direct sales and operating profit in West. Motivated experienced team of 12 Channel Account Managers and 7 General Mangers overseeing direct sales unit.• Played pivotal role in Sales Integration team, resulting in successful combination of Mitel and Inter-Tel Sales team’s post-merger in US.• Transformed large regional partners to National partners • Led and promoted sweeping internal change, increasing accountability as part of management team assigned to transform employee behavior.• Featured speaker at annual business partner conferences with over 1000 attendees and national road shows.

Kanata, Ontario, Ca

Inter-Tel sales were $93M in 1993 and was acquired for $723M in 2006Maximized Inter-Tel product in partners’ offices as compared to competitors.• Exceeded revenue goals by significant margin through effective management of 8 Channel Account Managers focused on expanding partner network, accelerating sales pipeline, and improved win ratio.• Led sales integration consolidation of $44M Executone Communications merger , resulting in successful integration.• Played integral role in establishment of Exclusive Business Partner Program, to promote company as exclusive single- source providers. • Implemented key measurement metrics for best practices to measure leading indicators. Focus was to inspect the depth of support to partners with largest revenue growth opportunity

Kanata, Ontario, Ca

Instrumental in creating and building company’s Channel Program. • Increased channel partners from 7 to over 75 in region by converting from OEM relationship to direct channel program and exponential addition of new partners.• Showcased compelling capabilities, facilitating sales training, mentoring technical training competency, conducting end-user presentations and intervening on technical escalations.

Ba, Business Administration Management And Marketing

Mba Program Studies

Hull, England, International Business Studies- Foreign Exchange Program