Lisa Kile Email and Phone Number

Account management of the Southern Virginia Ford Dealer Advertising groupExhibit fiscal responsibility through financial management Media supervision for regional placement in TV/cable, radio, newspaper, magazines, digital, online TV and e-blastSupervision of an Assistant Account ExecutiveOversight of all regional sponsorships with local universities and sport teamsSponsorship negotiation/ event strategy Southern Virginia regionDriving retail traffic for regional dealerships, through campaigns and email marketing programsProduction development of TV, radio, newspaper and internet Development of campaigns for Tier II and Tier III tie inClient relationship building while strengthening relationship between Retail First, Ford regional client and local dealersDevelopment of monthly newsletter for the marketAssistance with service based advertising at the Tier II level

Established an Agency of Record agreement with two dealerships, for full service agency of record responsibilities. Duties consisting of traditional and new media, event planning, monthly revenue $83,000 - $92,000Gained a Digital AOR agreement with the largest Chrysler Jeep Dodge dealer in West Virginia that included Search, Display and Social media. New business development through cold calling and established relationships to pitch full service advertising capabilities.Integration of mobile campaign for a local minor league baseball sponsorship through in stadium usage,Exhibited proactive planning through planning dealership advertising quarterly with ideas for monthly advertising campaigns.Media supervision for TV/Cable, Radio, Newspaper, Magazines, Digital and Mobile

Account Management for Chrysler LLC. Forecasting and maintaining the cash flows for 23 designated marketing areas. Planning and recommending monthly and annual media planning. Event management and development.Development and production of retail commercials. Facilitating monthly media recommendation and rotations, this includes TV, cable, radio and newspaper and magazine creative development. Planning and presentation at monthly and annual meetings board of directors. Day to day account management. Supervising an Assistant Account. Developing marketing plans to aid clients in boosting sales and decreasing inventory. Oversight of all regional sponsorships with local universities and sports teams.

Developed new business through meetings, cold calls and attending conferences. Maintained company portfolio and marketing initiatives. Facilitating and overseeing of projects and coordinated printing for clientele. Handling multiple national retail clients.

Drafted form letters, prepared association and condominium liens and District Court suits.

Built relationships with local insurance agents, property managers and insurance adjusters in order to stimulate customer referrals. Facilitated continuing education classes for local insurance agents. Developed marketing materials such as brochures and informational folders to be used by various departments within the organization.

Assisted marketing assistant in creating in house membership campaign. Developed strategic plans for events that the informational booth was taken to. Headed grassroots effort for the new museum. Assisted in advertising/marketing endeavors.