Lisa-Marie Loo, Pmp Email & Phone Number

Montreal, Quebec, Canada

Built B2B2C sales program for national network of laser vision correction providersGrew program revenue from launch to over $25MDeveloped, led and grew a national sales and marketing team from 2 to 18Led successful sales and marketing transition post acquisition of largest CDN competitor increasing B2B2C lead generation volume by over 100% Directed NPO partnerships and established a program for charitable donations to non-profit organizations of over $1.5MProject ManagementIntroduced a project management culture and established processes for cross-functional teams, resulting in improved outcomes and increased efficiency. Collaborate directly with the Executive Management Team on optimization of best practices.

Established protocols and training guidelines to increase retail program conversion rate by 50%Identified shifting market trends and reallocated marketing spend to B2B2C programTested and validated market hypothesis of B2B2C potential

Developed, launched and grew national event marketing retail program across 8 plus markets and 13 clinicsManaged permanent and temporary onsite activation initiatives & staff of +30 LASIK advisors

Developed annual media plan, executed and negotiated media buys with a budget of over $10MAnalyzed competitive landscape and established a competitive analysis strategy

Developed, coordinated and implemented direct marketing campaigns (print and digital) for restauranteurs in Canada and the USMaintained customer databases and all seasonal/special promotional marketing initiatives for over 100 clients