Lisa Richardson Email and Phone Number

Reporting directly to the CEO, the Senior Vice President of Change Management, Communications, and Marketing is a member of Rincon’s Executive Committee responsible for leading organizational change management initiatives, overseeing comprehensive communications strategies, leading the Marketing team, and overseeing and driving marketing efforts to support business transformation and enhance Rincon’s market position.

VP of Communications and Change Management efforts for continuous improvement within the organization. Lisa works with the executive team to understand top change priorities and ensure focus on the people side of change, including changes to business processes, systems and technology, job roles and organization structures. Lisa is responsible for leadership in strategically assessing, developing, and executing creative, multi-channel communications, resistance management, and reinforcement plans that maximize employee adoption and usage, minimize resistance, and align with and support BC’s Compass 2028 Strategy.

Promoted to VP and Managing Director of Marketing Services, Lisa was directly responsible for the oversight and performance of three branches of BC's internal creative departments: Marketing, Creative Services, and Corporate Communications. Responsible for working with each team to maximize efficiencies and set strategic direction for priorities, as well as guiding implementation over the short- and long-term. Served as a senior resource for performance management, succession planning, training, and best practices across all three departments. Lisa’s role was expanded to unify all creative groups into one team to leverage talent and efficiency as well as to prepare for future growth.

Lisa was recruited in 2010 at a time when the firm had 1,200 employees and was considered ‘the perfect sub.’ BC wanted to double in size and grow organically through winning as prime on large program management and other multi-million dollar municipal and private projects. Lisa was initially tasked with evaluating current talent while hiring the right kind of additional talent to build a centralized marketing and sales organization that could partner with operations leaders to strategize and deliver on sales growth. Within the first two years, Lisa was awarded the Best Overall Company Achievement Award, which recognizes an individual that has had an extraordinary impact on helping BC achieve its business goals. For 12 years, Lisa continued on the same success and impact trajectory in oversight of a 100-person marketing, graphic design, and corporate communications department as the National Sales Services Manager.

Marketing Services Manager who leads the marketing production support and graphics team for the 230-person Southern California Area specializing in Water, Environmental, and Transportation design and construction projects. Lisa has been a pivotal team player helping the area to achieve an annual sales goal that has more than doubled from $30M in 2006 to $72M in 2010. Additionally, she has a proven track record as pursuit leader on some of the largest and most complex Southern California Area wins totaling over $125M in NFB in the last 4 years.

Marketing Team Leader for 30-person Southern California and 150-person Northwest Regions. Lisa worked with the Regional Sales Officers, Office Leaders, and Project Managers in providing sales support and monthly tracking of sales goals vs. actual, projections, win/loss reports, and upcoming pursuit status reports. In the pre-sell and pursuit phases of projects, Lisa worked closely with project teams made up of technical and marketing staff participating in all aspects of pre-sell and pursuit phase marketing.

As Marketing Manager, Lisa was involved at every level of the marketing process for an 85-person region. Her responsibilities included identifying leads, tracking business development pursuits, preparation of yearly marketing plans, corporate reporting, response to RFP’s in 6 market sectors, interview strategy, graphic preparation, and coaching for presentations. The 2002 sales goal of $18M was exceeded by $5M. In 2003 the sales goal of $24.5M was exceeded by over $1M. In 2003, Lisa was the gold recipient of PB’s national award given to support staff in recognition of outstanding service to the firm in the 1,000 person construction management division.

Director of Marketing for 65-person office of a national 1100-person architectural firm. Worked with principals to identify and manage business development leads. Advanced and promoted SmithGroup name through development of monthly mailings and networking at trade conferences, breakfast meetings and luncheons. Responsible for the production of proposals in a 3-person marketing department. Marketing responsibilities included response to RFP’s in 6 market sectors, graphic preparation for presentations, design of monthly PR mailings, press releases, photography coordination, project database management, resume management, and award submissions.

Marketing Director for a commercial construction firm with an annual business volume of $65 million. Responsibilities included management of business development leads, marketing systems, photography coordination, press releases, monthly corporate newsletter, design of annual holiday card for clients, and presentation materials for client interviews. When initially brought on board, designed and implemented a new corporate identity and branding system. Further responsibilities went on to include website development; project data base start-up, population, and maintenance; development and implementation of corporate standards; and design of corporate brochure and standards for RFP’s and RFQ’s as the company moved from 100% bid-based awards to negotiated projects.

Marketing Manager responding to RFP’s for a 162-person architecture office with 9 practice areas. Coordinated schedule and strategy with project managers and developed innovative written and graphic concepts. Oversaw management of over 150 staff resumes, master project description files, project history data, and inventory of firm-wide marketing materials. Maintenance of over 25,000 slides, project photography, proposal files, and presentation materials. Led marketing portion of weekly Vice Presidents meeting and facilitated the business development process of qualifying leads for 20 partners. Assisted partners with implementation of action items to procure new business and expand market sectors.