Lisa Conn Email and Phone Number

* Recognized by leadership for directing construction of 2 major renovation building projects and one new construction project, bringing all in below budget.* Realigned multiple budget resources, maximizing revenue retention for the corporation.

* Promoted from Director to Vice President for exceeding the hospital's business plan growth goals.* Designed hospital response to crisis during, and after Hurricane Katrina, highlighting the hospital's outperformance over competitor hospital, which did not remain operational during the aftermath, creating an improved community image and increased usage of hospital services.* Increased surgical volume 200% by developing a print campaign for new partial knee replacement procedure.* Created annual women's leadership event, which recognized more than 700 women across South Mississippi over a 5-year period, bringing increased awareness and usage of the hospital's women's service lines.

* Shaped and rolled out crisis management plan that addressed a campus shooting involving another Mississippi Institute of Higher Learning.* Pioneered comprehensive marketing strategy for the university, improving and expanding media coverage statewide, regionally and nationally.* Promoted university programs, increased enrollment and elevated independent images by instituting comprehensive marketing strategy for admissions, recruitment and Freshman Year Experience offices, including defining key strategies, goals and tactics.

* Developed "case for support" of Baptist Cancer Services, which included oversight of the development of marketing/education plans and implementation strategies for cancer services campaign, leading to the successful grand opening of the Hederman Cancer Center.* Orchestrated a health challenge for Mississippians in coordination with the Governor's Commission on Physical Fitness/Sports and the Mississippi Alliance of School Health, establishing a strong public/private sector partnership affecting a state-wide audience.

* Created and successfully implemented crisis management plans during natural disasters and race relations issues, including a statewide campaign and vote to replace the state flag.* Planned and successfully implemented communication, event agendas and speeches for the Governor's announcement for the location of a new Nissan Motor Company plant in Mississippi, bringing more than 4000 new jobs to the state.* Established agendas and coordinated the official welcome, opening ceremony and state luncheon between the Governor and the King and Queen of Spain for The Majesty of Spain Exhibition held at the Mississippi Arts Pavilion, providing a tourism boom for the State of Mississippi, and cementing a long-term positive relationship between Spain and Mississippi.* Instituted complex marketing and media strategy, "Read to Lead" for the Governor and First Lady, promoting literacy across the state of Mississippi.