• Supervised internal and external cross-functional teams in the strategic development, execution, and profitability of multi-faceted communications programs for agency clients, including advertising, direct, collateral, tradeshow, Internet, multimedia, broadcast and special event initiatives.• Developed and implemented business and marketing plans designed to foster client and agency growth, including budget development and management.• Assisted in the development of new business opportunities, along with presentation of agency capabilities and creative executions.• Client List: Bausch & Lomb, Kodak Digital & Film Imaging Systems, Rochester General Hospital

• Managed worldwide marketing communications programs for Kodak EasyShare digital cameras and printer docks, including development of positioning and messaging for new product launches, with application to product packaging, collateral, tradeshow, multimedia, Internet, direct, broadcast and advertising initiatives.• Worked with regional marcom teams to ensure consistent application of product messaging worldwide.• Managed key agency relationships.

(Formerly New York Agency)• Conducted brand strategy workshops with client senior executives, leading to development of sharper brand identities, positioning and targeted messaging necessary to drive effective communications strategy.• Supervised internal and external cross-functional teams in the strategic development, execution, and profitability of multi-faceted communications programs for agency clients, including advertising, direct, collateral, tradeshow, Internet, multimedia, PR, broadcast and special event initiatives.• Developed and implemented account and marketing plans designed to foster both client and agency growth, including budget development and management.• Coordinated implementation of communications programs on a global basis for select clients.• Assisted in the development of new business opportunities, along with presentation of agency capabilities and creative executions. • Guided media plan development and implementation (domestic and international).• Client List: Corning Incorporated Optical Fiber/Photonic/Cable Systems Divisions, ACC Business, Ultimate Technology, Mann’s Jewelers, Caldwell Manufacturing, Microwave Data Systems, Howe & Rusling, Harris Beach & Wilcox, B-Med Technologies, U of R Tech Transfer, Monroe County Not Me Not Now, Ziff-Davis, Rochester Cardiopulmonary Group, Geva Theatre, Greater Rochester Visitors Association, Monroe County Health Dept.

See above description for BrandOrchard.

• Managed local and regional territory covering five counties and over 148 accounts; achieved 114%+ of yearly collection goal for four consecutive years.• Developed and implemented communications programs designed to increase public awareness and promote the need for voluntary blood donations.• Prepared and delivered live presentations and curriculums for a variety of target audiences.• Developed and distributed press releases and communications materials.• Maintained positive media relationships within assigned territory.• Generated new accounts through telemarketing and direct mail programs.• Department Education Coordinator/Course Instructor. Responsible for training of staff and volunteers, plus development and implementation of Local Operating Procedures.