Lisa Shock Email & Phone Number

Greater Nashville Area, Tn

Greater Nashville Area

Nashville, Tennesee

• Currently serving as a Major for the Command General Staff College• Certified instructor, actively leading a regional training team • Training and experience in medical logistics, planning, operations and patient care• Expertise in military medical regulations and procedures• Experience as Commander for a unit providing state-wide medical support• Worked as an Officer Strength Manager for the Indiana Recruiting and Retention Force • Successfully carried both an enlisted and officer mission• Actively recruited as well as managed the administrative process of all prospects• Provided state-wide briefings in an effort to generate leads organically• Integrated into local schools and classrooms to teach classes and generate leads• Served as an enlisted soldier from 2001-2005. Commissioned as an officer in 2005• Trained as an Emergency Medical Technician (EMT) and Ophthalmology Technician

Nashville, Tennessee

Develop a marketing function within a global company in the healthcare IT space.• Work across multiple stakeholders to develop and achieve collaborative goals and objectives for both internal and external audiences• Create, manage and execute on all projects required for marketing deliverables• Organize and vet external creative assets and function as key decision maker regarding tone, messaging and delivery• Assess current state of marketing efforts and determine company needs from a previously non-existent position• Develop and execute annual Marketing Plan• Inventory and analyze all existing assets to improve content and consistency• Create analytics for the tracking and analysis of marketing efforts• Manage all external association relationships and the ROI gained from those relationships• Manage all event and conference logistics and planning• Develop project plans for all event attendance and sponsorship, execute and analyze the success• Develop a Lead Generation function, standardize, staff and execute to improve the pipeline for sales• Create strategy to formalize lead generation process from marketing to the handoff with sales

Nashville, Tenessee

Progressed through multiple roles gaining experience in project management, program management, human resources, customer care, account management and executive leadership. Executive Leadership• Establish, communicate and coordinate the operational activities of the organization in accordance with company policies, goals and objectives. • Monitor company financials to ensure profitable operations• Work closely with HR to create a healthy company culture and high employee engagement• Create company staffing plans, policy and processes for all departmental functions• Strategically plan company growth for a healthy and stable existence• Engage at all levels of the company to track the successful execution of objectivesAccount Management• Experience with web development, software development, customer care, marketing, staffing and video production• Account Lead and primary client contact for the largest account in the agency• Lead the account team in the development and implementation of strategic team goals • Functioned as the Contract Manager for a $22M government contract from 2010 to 2013• Managed the equipment, staffing, logistics and financial aspects of a 180+ person contract• Responsible for analyzing and reporting data, tracking, managing budgets and increasing program-wide efficiency to show internal and external return on investment• Built a $500k customer care program to $15M in four years• Offered exceptional service and efficiencies to the client through joint customer care and web development initiativesProgram Management• Management of projects from conception thru completion utilizing all company capabilities from heavy back-end programming to web design to call center operations• Provided budget allocation, resource allocation and timelines for all types of projects• Analyze projects to create project requirements • Determine and obtain all necessary internal/external resources required

Greater Nashville Area

• Worked with account leadership and client to grow program from 5 to 25 personnel in less than two years• Fine-tuned systems developed to track and manage program coverage and quality assurance• Created a method to provide customer feedback to the web and software development teams resulting in an improved user experience and increased lead conversion for the client• Managed and supervised 25+ remote individuals• Implemented and maintained all program policies, procedures and standards

Indianapolis, Indiana Area

• Worked as a Legislative Intern for the Indiana House of Representatives• Researched and responded to constituent issues and concerns• Assisted state representatives in the management and presentation of proposed bills throughout the legislative session.

Ile, Military And Strategic Leadership

Bs, Environmental And Public Affairs- Criminal Justice

Business Administration And Management, General