Lisa George Email & Phone Number

Clients include Virgin Media (Cable & Mobile), Irish Rail, SSE Airtricity.

Dublin, Leinster, Ireland

Dublin 2

My role as Client Service Director was to manage the company’s largest client a global pharmaceutical CRO, ICON Plc. The primary focus being a full global re brand and development of the brand guidelines document whilst managing their day to day needs for brochures, white papers and all digital and print advertising.

Dublin

Spotify was launched in Ireland in 2013. As Sales Director I was tasked with launching this unique platform to the Irish market, to both agencies and clients directly. Not only did I need to showcase Spotify’s unique digital formats but also to educate & demonstrate what Spotify actually did, this was done through half day experiential sessions. My day to day role was to collaborate with media agencies to identify their objectives and advertising needs to achieve the client’s digital plans… Show more Spotify was launched in Ireland in 2013. As Sales Director I was tasked with launching this unique platform to the Irish market, to both agencies and clients directly. Not only did I need to showcase Spotify’s unique digital formats but also to educate & demonstrate what Spotify actually did, this was done through half day experiential sessions. My day to day role was to collaborate with media agencies to identify their objectives and advertising needs to achieve the client’s digital plans and targets. Researching the target audience’s media consumption & lifestyle on TGI in order to implement a digital strategy that will maximise the clients’ results and increase sales in the most cost effective manner. Manage and monitor live campaigns daily to identify issues before they arise and provide a post campaign analysis identifying strengths and possible weaknesses within the campaign, learning and adapting practices for future campaigns.Sales grew month on month, with brands from the Public Service, FMCG, Entertainment, Alcohol, Education and Finance sectors all utilising the platform to run successful campaigns. A 95% increase in revenue YOY and a 50% increase of brands month on month. Show less

County Dublin, Ireland

My role as Account Director meant collaborating with my client, their creative & PR agencies to best understand the clients’ communication objectives, to develop the brand strategy through insight and research analysis using marketplace research tools, to create the most cost efficient and effective media plan. Specialising in both Offline & Online media comms planning (TV, Outdoor, Press, Radio, Cinema, Digital, Mobile and Social), negotiating media deals, analysis of competitive activity and… Show more My role as Account Director meant collaborating with my client, their creative & PR agencies to best understand the clients’ communication objectives, to develop the brand strategy through insight and research analysis using marketplace research tools, to create the most cost efficient and effective media plan. Specialising in both Offline & Online media comms planning (TV, Outdoor, Press, Radio, Cinema, Digital, Mobile and Social), negotiating media deals, analysis of competitive activity and SOV data and providing post campaign analysis to better understand and improve on future plans.Working on the Rabodirect and Diageo accounts both of which have a strong focus on digital media has ensured that I have an excellent understanding and working knowledge of digital advertising and its evolution from display, social, search, mobile, sponsorship and content creation.During my time as Account Director I consistently achieved high scores in the company’s client service survey, coming in well above the agency average. I was also a key member of the New Business Pitch Team and the high points of successfully winning and running the Department of Foreign Affairs campaigns for Lisbon Treaty, Census 2011, and Tubs & Tiles.Key Accounts: Rabodirect, Tesco Mobile, Diageo (Smirnoff, Captain Morgans & Baileys) Tubs & Tiles, CSO – Census 2011, Dept. Foreign Affairs (Lisbon Treaty), SC Johnson Show less

County Dublin, Ireland

Media Planner on Nokia, Boots, Wrigley, EA Games and PartyPoker

TV Airtime buyer for L'Oreal & Maybelline cosmetics

County Dublin, Ireland

Post Grad Diploma, Marketing

2.1, B.A. Psychology, Economics

Education record