Lisa Deatherage

Lisa Deatherage Email and Phone Number

President | Lisa Deatherage Consulting |Storyteller | Creative Director | Writer @ Lisa Deatherage Consulting
Lisa Deatherage's Location
Dallas, Texas, United States, United States
Lisa Deatherage's Contact Details

Lisa Deatherage work email

Lisa Deatherage personal email

About Lisa Deatherage

Recognized industry leader and brand storyteller with Fortune 500 experience including Procter & Gamble, Campbell Soup Company, American Airlines, Nationwide and numerous other retail and packaged goods companies. Strategic marketer and creative director experienced in brand and marketing strategy, copywriting, creative concept development, experiential marketing, advertising, promotions, PR, shopper marketing, digital, direct marketing, new product development, sales and business development.President of Lisa Deatherage Consulting.Specialties: Copywriting, Creative Concept Development, Creative Direction, Marketing Content, Articles, Website/Blog Copy, Brand Positioning, Brand Stories, Speeches, Press Releases, White Papers, Marketing Strategy, Marketing Plans

Lisa Deatherage's Current Company Details
Lisa Deatherage Consulting

Lisa Deatherage Consulting

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President | Lisa Deatherage Consulting |Storyteller | Creative Director | Writer
Lisa Deatherage Work Experience Details
  • Lisa Deatherage Consulting
    President
    Lisa Deatherage Consulting Oct 2012 - Present
    LDC helps brands big and small tell their stories. Services span concept development, content creation, copywriting and creative direction.
  • Strategy Farm
    Creative Director
    Strategy Farm May 2021 - Apr 2022
    Craft powerful stories that move consumers to act -- and influence the way the world gets well.
  • Freeman Company
    Senior Copywriter
    Freeman Company 2016 - Mar 2021
    Help the world's leading brand experience company tell its story to Fortune 500 clients. Concept experiential ideas and content for industry-leading clients and events.
  • The Integer Group
    Svp Network Marketing
    The Integer Group 2004 - Sep 2012
    Led marketing strategy, business development, industry relations and PR for one of world’s largest promotional, retail and shopper marketing agency networks whose blue-chip client portfolio includes Procter & Gamble, MillerCoors, AT&T, Pella Corporation, Polaris Industries, Kellogg’s, Johnson & Johnson, 7-Eleven, Bimbo Bakeries, FedEx Office and Michelin.
  • The Integer Group
    Chief Marketing Officer
    The Integer Group 2008 - 2009
  • Ddb
    Director Of Business Development And Pr
    Ddb 1999 - 2004
    Responsible for all agency new business and PR efforts. Led integrated teams to numerous wins including Texas Lottery, Omni Hotels and Nokia. Press results include national coverage in the New York Times, Entrepreneur, Advertising Age, Creativity, Adweek and Fox News. Rebranded Dallas office including launch of agency website. Served on DDB US new business and PR teams.
  • Temerlin Mcclain
    Management Group - Account Management
    Temerlin Mcclain 1995 - 1999
    Developed strategic marketing plans and brand preference for Nationwide, GTE, Sara Lee, Campbell Soup Company and American Airlines/Reno Air via branding/re-branding, positioning, advertising (TV, radio, print, outdoor, collateral), digital, direct response (DRTV, DM, telemarketing), new product development. Presented new campaigns at corporate sales conferences for audiences of 700+. Creative campaigns included iconic "New York City" advertising for Pace Picante Sauce.
  • Procter & Gamble
    Account Manager
    Procter & Gamble 1993 - 1994
    Drove incremental volume of food/beverage, paper and soap brands including Tide, Cheer, Charmin, Bounty, Sunny Delight and Pringles at grocery retail. Created and sold concepts to retail customers to address both brand and account-specific objectives through analysis of IRI data and trade/product information. Built brand volume and share by achieving competitively superior in-store presence through sale of secondary displays and utilization of category management concepts. Led region sales in displays and promotions. Trained new sales representatives on presentation, communication and selling skills.

Lisa Deatherage Skills

Integrated Marketing Advertising Marketing Strategy Digital Marketing Strategy Marketing Communications Business Development Shopper Marketing Writing Public Relations Brand Management Mobile Marketing Account Management Marketing Creative Strategy Social Media Marketing Promotions Direct Mail Brand Strategy New Product Development

Lisa Deatherage Education Details

Frequently Asked Questions about Lisa Deatherage

What company does Lisa Deatherage work for?

Lisa Deatherage works for Lisa Deatherage Consulting

What is Lisa Deatherage's role at the current company?

Lisa Deatherage's current role is President | Lisa Deatherage Consulting |Storyteller | Creative Director | Writer.

What is Lisa Deatherage's email address?

Lisa Deatherage's email address is li****@****hoo.com

What is Lisa Deatherage's direct phone number?

Lisa Deatherage's direct phone number is +130339*****

What schools did Lisa Deatherage attend?

Lisa Deatherage attended Southern Methodist University.

What are some of Lisa Deatherage's interests?

Lisa Deatherage has interest in Education.

What skills is Lisa Deatherage known for?

Lisa Deatherage has skills like Integrated Marketing, Advertising, Marketing Strategy, Digital Marketing, Strategy, Marketing Communications, Business Development, Shopper Marketing, Writing, Public Relations, Brand Management, Mobile Marketing.

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