Lisa Farrow Email & Phone Number

As the Senior Manager of Brand Marketing at North Texas Food Bank, I lead strategic marketing initiatives and creative direction to further our mission. I oversee a cross-functional team and guide our creative vision to deliver impactful campaigns and projects.My role requires meticulous planning and a detail-oriented approach, including negotiating advertising and production costs while maintaining the highest brand standards. Through effective management of our direct response efforts and close collaboration with my team, I ensure our initiatives deeply resonate with our community and stakeholders.

Listed skills include Marketing, Marketing Communications, Event Planning, Social Media, and 37 others.

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  Senior Manager, Brand Marketing

  North Texas Food Bank

  Mar 2024 - Present - United States

  - Direct Response & Creative Direction: Lead the annual giving program and creative strategy to attract, retain, and re-engage donors.- Fundraising Strategies: Develop and implement direct marketing strategies, manage budgets, and analyze campaign performance.- Creative Execution: Oversee creative projects, including the Holiday Advertising Campaign, ensuring alignment with business goals.- Brand Support: Manage branded materials and digital channels, and approve external logo usage.- Graphic Design: Create print and digital assets using Adobe Creative Cloud; develop a new brand guide with key messaging and style guidelines.- Content Creation: Approve content for annual giving campaigns and build digital toolkits from campaign data.- Project Management: Coordinate projects with the Marketing & Communications team and vendors, ensuring cost-effectiveness and compliance with procurement policies.