I think conceptually. Whether working as a director, designer, writer or account manager, my goal is successful visualization and integration of solutions for marketing and advertising projects. As a “seasoned” veteran of the industry, I’m well versed in both “old-school” and “new media” concepts and tactics. Having embraced digital immigrant status, I understand the social networking side of the industry, and its significance in advertising and establishing personal brands.Over the years, my responsibilities have included the creation of strategic advertising campaigns for clients with local, regional, national and international interests. Although formally trained as a graphic designer, I'm proficient in implementing all aspects of branding, identity and campaign development.Despite all this right-brain activity, I use a significant portion of my left-brain to develop advertising/marketing budgets, review research and determine the level of success of these efforts.Specialties: Advertising, Graphic Design, Identity, Strategic Branding, Copywriting, Public Relations, Photography, Social Media.