Lisa Wilkinson Email & Phone Number

California, United States

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

Dallas, Texas, Us

• Manages a cross-functional team of 20+ global consultants including strategists, technical SMEs, analysts, and implementation specialists• Responsible for implementing the consulting practice and processes across new and existing product lines• Advises Monetate’s strategic account tier on all things eCommerce including personalization, testing, and optimization initiatives to achieve business outcomes• Provides focused, high-impact recommendations for clients’ personalization programs and delivers actionable analysis on all activity • Creates and implements a strategic program success roadmap for all clients, ensuring measurable and impactful results

Dallas, Texas, Us

San Francisco, California, Us

• Created and managed the digital strategy for several lines of business including online banking and auto lending• Worked with integrated marketing partners and digital channel teams to determine the optimal marketing mix and end-to-end digital customer experience for integrated and key segment campaigns across wellsfargo.com, online banking secure session, email, lead generation, and integration with offline programs• Executed marketing campaigns, including creation of campaign/creative briefs that defined the channel mix, product positioning, value propositions, messaging/creative strategy, targeting and testing strategy, timing/sequencing, and integration with offline efforts• Analyzed marketing campaign performance in collaboration with channel and analytics teams, determined actions, implemented campaign changes to optimize results, and re-forecasted results• Partnered with key stakeholders from optimization, legal, creative services, execution, and operations departments to execute all campaigns

Walnut Creek, Ca, Us

• Responsible for the development and implementation of the overall marketing strategy, digital and traditional• Led a complete corporate rebranding initiative using focus groups, consumer research, and brand psychology to create a new comprehensive brand-identity package including a new logo and tagline, website, marketing collateral, standardized product design, and internal assets• Employed detailed analytical dashboards to monitor performance of all digital marketing campaigns• Wrote and implemented a strategic, comprehensive social media strategy with a tactical plan and full editorial calendar, resulting in a 20% rise in engagement rates in three months• Composed all internal and external communications including the annual report, press releases, blog posts, and email newsletters and updates for agents, employees, and consumers• Introduced a digital advertising plan consisting of ad conquesting, retargeting, and search marketing • Managed the marketing department staff and created the annual marketing budget

Walnut Creek, Ca, Us

• Prepared an annual strategic marketing plan and budget that focused on maximizing the Museum’s dollar while representing the institution’s objectives• Secured local, national, and international publicity for Museum exhibitions• Coordinated all marketing collateral and publications including design, production, and distribution• Oversaw all online activity including social media and owned channels• Negotiated media buys and oversaw the creative production of all advertisements• Served as the key spokesperson and “face” of the Museum• Attended and reported at all Board of Directors’ and committee meetings• Identified potential partnerships in the community and was involved in a variety of organizations on both a member and Board level• Responsible for growing fundraising efforts and identified new funding opportunities• Managed crisis public relations situations • Produced and disseminated all media releases and press kits; organized press conferences and familiarization (FAM) tours

• Responsible for all marketing and public relations for the Southwestern Conference on Medicine, a national medical conference• Led a substantial increase in attendance to the Conference year-over-year• Responsible for conception, production, and approval of all Foundation marketing programs • Reported directly to the Executive Director and the Board of Trustees• Introduced and managed cost effective e-mail newsletter through an enterprise-grade EMS• Edited and produced the quarterly magazine Something More• Wrote and produced the weekly radio show HealthWise• Oversaw a complete website redesign introducing e-commerce features • Created an innovative microgrants program with the goal of gaining publicity for the Foundation, while opening the organization up for potential partnerships

Scottsdale, Arizona, Us

• Worked as a liaison between insurance companies and clients• Produced internal educational pieces for clients, critical to their interdepartmental communications• Performed sales presentations, marketing complex products and services that consistently secured new business for the company

B.A. In English, English Language And Literature, General

Theatre Literature, History And Criticism