Lisa H. Email & Phone Number

Livonia, Mi, Us

Herndon, Va, Us

Foster City, California, Us

Global Senior Manager of Public Relations, Analyst Relations and Corporate Communications reporting to the Chief Marketing Officer at a SaaS supply chain software company, overseeing global media relations and responsible for six PR agencies worldwide, analyst relations and internal and external corporate communications. 3 years of brand building, awareness and segment domination which led to LLamasoft selling to Coupa Software in November 2020 and earning rare "unicorn" status. Media placements grew over 300% under my management with articles in The Economist, Wall Street Journal, New York Times, The Hill, Fast Company, Forbes and numerous industry outlets including Inbound Logisitics, Tech Target, Supply and Demand Chain Executive, Supply Chain IT and more.

Delft, Zuid-Holland, Nl

Consistently drive sales growth year over year by creating demand for the IKEA brand and their products and services for over 11 years to U.S. consumers. Managing multiple agencies and integrated teams to deliver high impact, award-winning, multi-channel marketing programs and public relations efforts. • Increase Market Share and Top of Mind Awareness year over year in US Market by creating, developing and implementing integrated marketing and public relations strategies that support and enhance the IKEA brand, stores, and product range.• Project leader for integrated multi-channel marketing projects, including responsibility for establishing the business briefs and assembling multi- agency and multi-department teams; defining goals, objectives and success metrics, and monitoring progress to reach successful outcomes within budget.• Achieved massive success since bringing IKEA Home Tour video series to market in 2014. Receiving over 24.2 Million videos views in FY16, 1.2 Million page visits, 92K average unique monthly views and YOY increased traffic to website driving sales conversions. • Establishing a market leadership position for the brand by acting as spokesperson with US media. Successfully garnering earned media coverage and positioning IKEA in major news outlets such as The New York Times, Huffington Post, Yahoo Properties, and many more. Resulting in billions of positive media impressions. • Provide leadership, guidance, and counsel to over 42 Local Marketing Specialists to influence and increase positive visibility among key press. Garnering over 800 Million media impressions in FY16. • Create and administer training manuals and support materials to all US local marketing staff, and assess implementation and provide ongoing support to staff. Create measurement/evaluation reports for program results and present to US IKEA Executive Team.

Delft, Zuid-Holland, Nl

Strategized and executed successful integrated grand opening marketing plans aiming to introduce the IKEA store and retail experience to the Michigan market and gain immediate market share for IKEA Canton. • Created successful marketing strategy involving competitive analysis and targeted marketing tactics to increase sales and market share year over year. Sales growth and market share continue to increase today from this foundation. • Increased local media coverage for the IKEA Michigan market through implementing a media relations plan which included pitching stories to local media, providing on site tours and product requests for journalist and serving as company evangelist. • Positioned IKEA as a major community partner in the Michigan market by developing and directing community relations plan; leveraging community involvement for high visibility opportunities, corporate giving and cause-related marketing partnerships resulting in positive media coverage and increased market share for IKEA in Michigan. •Support IKEA Store Manager in all corporate initiatives, leading communication to over 450 staff members. •Analyze and document results of marketing and public relations efforts to facilitate decision making, prioritizing, and budgeting.

Board of Directors, SACC Swedish American Chamber of Commerce

Us

Managed discretionary marketing budget of over $1M for two product lines. Developed and executed integrated marketing strategy for product launches, market awareness, and continued lead generation of qualified leads that support sales objectives. • Developed and executed successful integrated marketing plans via public relations, direct mail, e-mail, web marketing, print campaigns, and events. • Implemented joint marketing campaign with IBM generating over 100 qualified A sales leads and over $12M in projected revenue.• Executed all aspects of the integrated programs with support from marketing communications and product management. • Analyzed and documented results of marketing efforts to facilitate decision making, prioritizing, and budgeting.

Us

Responsible for the successful implementation of the brand strategy for the international organizations of Peregrine, including Europe, Asia Pacific, and Latin America. • Oversaw all components of marketing mix in international markets including development of sales support materials, direct marketing, print advertising, television advertising, online advertising, and collateral.• Developed and implemented processes and procedures ensuring consistent and reliable communications for all marketing managers worldwide. • Served as an advisor to the direct marketing team, ensuring all project deadlines were met and messaging was maintained in all global campaigns.

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Manager, Direct Marketing Managed all functions of direct marketing communications including corporate collateral, direct mail, direct email, Web seminars, Intranet and Internet content, booth graphic design, sales tools, and corporate promotional items.• Swiftly integrated corporate and product marketing materials and key marketing team members of six competitive companies into the Peregrine direct marketing mix due to six acquisitions in a seven-month period.• Managed a staff of six employees (marketing coordinator, copy writers, and graphic design team) and numerous outside vendors and agencies, increasing effectiveness, quality, and consistency of all direct marketing programs.

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Managed creative direction and North American marketing budget for all ad agency assignments and in-house marketing activities such as Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis for new product roll-outs, public realtions activities, corporate collateral, direct mail, partnership materials, seminars, and tradeshows.•Maintained relationships with key industry analysts to recommend Value Added Resellers, and positioning strategies for the product suite.•Researched, wrote, edited, gained approval, and distributed all press releases for company and products.•Created and delivered a new corporate image/identity (due to acquisition) for a supply chain management and warehouse management software company with two-person marketing team.•Designed and wrote corporate literature including product data sheets and press releases.Directed sales support staff to maintain leads and pipeline, route, track, and analyze

(Acquired by Celerity Solutions)

Livonia, Michigan, Us

Bba Bachelors Of Business Administration, Marketing, Advertising And Public Relations

Education record