Lisa Harrison Email & Phone Number

Clearwater, FL, US

Clearwater, Florida, United States

Clearwater, Florida, United States

Clearwater, FL

Responsible for nurturing strong industry relationships, developing and executing effective communication programs, developing and managing content for MarineMax entities that align with corporate strategies and supports priorities of all MarineMax business units.

Clearwater, FL

Monitoring, measuring, and analyzing the effectiveness of marketing and operational initiatives as they relate to the overall company's goals. Coordination of store lead events, boat shows, and Geatways!

Clearwater, FL

Responsible for the managing online and offline marketing efforts, in collaboration with ECommerce, Creative Services and Listings Coordination. Key in supporting the planning and follow up of marketing initiatives for stores, by engaging with the store managers and marketing coordinators.

Oldsmar, FL

• Major Project – Rebrand the company after acquiring a competitor and partnering with an international distributor to expand business channels. Facets of the project include creating sales collateral, launching a new.
• Direct role to create content and manage the entire process.
• Lead team to follow marketing strategy and initiatives
• Brand development and implementation
• Copywriter for website content and blog posts
• Email campaign management

Tampa/St. Petersburg, Florida Area

• Major Project – Manage event and promotional events by coordinating details and assembling a team of trained staff that fit the requirements for each particular event. One major client frequently ran one-day in-store.
• Manage marketing events and promotional programs
• Self-manage and develop account service plans
• Assume a leadership role for internal web database training
• Talent development; Recruit, train and manage staff
• Create recruiting and training materials for internal and external use

Nationwide

• Major Project - Work with multiple experiential marketing agencies as an independent contractor to promote various brands. (Represented everything from Washington Mutual, Olay and Staples to Jack Daniels, Shocktop and.
• On and off premise sampling and sales
• Lead generation and fund raisers
• Street team/guerrilla marketing initiatives
• Auto show spokes model

Kalamazoo, Michigan Area

• Major Project – The restaurant would frequently hold contests to promote various external organizations. After hard work and dedication I secured the first place position for total amount donated to the Muscular.
• Advocate for organization principles of exceptional value
• Innate leadership ability accelerated upward movement within the restaurant
• Focus on teamwork helped create a family-like environment
• Excelled in training programs and retention of product knowledge
• Ensured a quality experience for consumers

Portage, MI

• Major Project – After four years with the company, they filed for bankruptcy and ended up liquidating a few locations in Michigan. I was selected to be part of a special team to travel around the state assisting in the.
• Staff scheduling and management
• Retail merchandizing and sales
• Daily accounting

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration, Marketing, Psychology

Education record

Activities and Societies: National Honor Society, Student Senate, Volleyball, Basketball, Track