Lisa Herman Email & Phone Number

Fort Myers, Florida, United States

Naples, Florida, United States

From analysis to execution, I develop digital marketing strategies curated for each brand's unique needs focusing on website development, social media, email & influencer marketing.

Naples, Florida, United States

Naples, Florida Area

Product Development: Identify potential new products, generate product requirements, coordinate with supplier on production specifications, timetables, pricing and time-integrated plans for product introduction, developing launch content and marketing strategies.Ecommerce Management: Develop and carry out the strategic online marketing plans, first for the brands Shopify site & now for the Amazon business.Inventory Management: Optimize inventory control procedures and ensuring product stock is adequate for all distribution channels and can cover direct demand from customers.Digital Marketing: Responsible for developing, implementing and managing digital marketing campaigns.

Naples, Florida Area

Led the digital vision of BECCA Cosmetics for just under 5 years. Starting with the brand in 2011 with a new leadership team focused on reviving the decade old brand, through the launch of 3 record breaking collaborations with beauty influencer Jaclyn Hill and just shy of 1 million Instagram followers.Key successes:• Strategized Instagram programming & content from it's launch to just under 1 million followers. Collaborating with creative director on asset needs.• Co-developed the brand's influencer program including mailers & Vanity Side Chats.• Managed the strategy, development and launch of the new ecommerce site in February 2016. Drove 300% growth in sales over the prior year within the first 3 months.• Managed two direct reports and multiple agency relationships.

Greater New York City Area

Developed and managed the overall program pipeline for the e-commerce and digital marketing platforms.Key successes:• Increased Average Order Value by 28%• Increased online sales during 2010 Fashion's Night Out event 64% over the prior year• Increased Twitter followers 154% from August 2010 to May 2011Key focus:Drive sales and profitability within the online channel by developing, executing, managing and optimizing digital initiatives and strategies.(Promoted from Customer Service Coordinator)

Greater New York City Area

Three pronged position: manage brand's ecommerce customer service, support ecommerce inventory logistics and wholesale account executive.Key successes:• Developed ecommerce customer service program• Improved on-time shipment and delivery• Optimized wholesale application processKey focus:Answering and processing all incoming customer and wholesale requests, orders and inquiries, resolving any errors, technical problems and general complaints.

Greater New York City Area

Supervise front-line customer service personnel on game day and support escalated customer service inquiries.Key successes:• Collaborated with the Director and Manager of Guest Relations on the development of this innovative MLB Guest Services Program• Assisted in the hiring, training, and retention of 137 AmbassadorsKey focus:Ensure employee compliance with all company policies while providing one of a kind proactive customer service.

Greater New York City Area

Assisted department and specialty store Account Executives with client inquiries and order processing. Maintained appearance of the showroom through display and organization of inventory.Key successes:• Hired as temporary assistance in the set-up and booth appearance maintenance for Spring Intermezzo Collections show and was subsequently hired for regular part-time position.Key focus:Various administrative tasks including answering general account inquires, assisting in placing and processing specialty store purchase orders and cataloging weekly and monthly sales reports by store and account exec.

Greater New York City Area

Promote client products to media outlets through pitch, press release and media alert writing, sample pickup & mailing, list development.Key success:• Assisted in promotional activity for the launch of the client skincare line, including branding, brochure design, press kit development & distribution research.

Lincoln, Nebraska Area

Support incoming client inquiries, including job application submission, software troubleshooting and data entry.Key successes:• Conducted and analyzed interviews to make final hiring recommendations to clients.• Requested to assist the Technology Lead with online trainings and software access maintenance of key account.• Partnered with the Director of Public Relations on the development of a Corporate Social Responsibility model and team creation.• Co-lead the creation of first annual “Celebrate America” week supporting the CAUSE organization.• Developed internal volunteer committee with the Director of PRKey focus:Support incoming client inquiries, while partnering with various department leads to learn about different aspects of the business.

Lincoln, Nebraska Area

UCARE (Undergraduate Creative Activities and Research Experiences) student researcher. Conducted research on the topic “French women do get fat: Fashion advertising’s response to the changing bodies of French women” with a University faculty sponsor. Key successes:• Applied and was accepted into the research program in 2007 & 2008• Received funding to travel to France in order to conduct content analysis of women’s body images in the advertisements of French fashion magazines (Marie Claire & Elle) over the past thirty years.

Lincoln, Nebraska Area

Sold and promoted merchandise during holiday season.Key focus:Responsible for obtaining in-depth knowledge of store's product assortment to meet weekly and monthly sales goals.

Lincoln, Nebraska Area

Assisted boutique owner with new merchandise assortment planning and buying.Key successes:• Planned, developed and maintained visual merchandising of the entire store including rack, shelf, table and mannequin displays.• Participated in sales and promotions to meet monthly goals.• Conduct and document inventory for $100,000+ of merchandise.Key focus:Develop and maintain intriguing merchandising units to promote sales.