• Successfully managed the development and execution of multi-channel service line marketing campaigns; coordinated strategic tactics with a broader shared services team; track and measure ROI. • Served as a strategic partner and marketing advisor for three of the region’s largest clinical programs. Identify opportunities, assess risks and challenges of promotional campaigns and individual projects. • Built and maintained strong relationships with executive teams and key stakeholders; align annual work to achieve system and regional development goals for clinical service lines.• Oversaw portions of annual regional marketing budget; ensured dedicated campaign funds are allocated strategically.

• Coordinated and supported development of marketing, communication and web projects for Providence Medical Group, Intel Connected Care, medical home, physician recruitment and key clinical programs.• Developed marketing and communication plans to support a variety of initiatives, programs and facility acquisitions or alignments; execute plan tasks as required by project timelines.• Worked closely with clients at various organizational levels to develop messaging that is consistent across Providence audiences; executed delivery of messaging through proper and proven channels.• Maintained direct communication with medical providers, medical group leadership and clinical staff. • Created and maintained weekly project reports and provided project team with status updates.• Managed monthly e-newsletter on behalf of PMG chief executive, distributed to 3,000+ medical group employees.• Ensure client work requests are consistent with department and system vision, goal and strategies.

• Consulted with physicians, service line managers and nurses regarding marketing and communication needs.• Researched public relations opportunities and promoted community outreach initiatives. • Developed strategic messages conveying hospital’s vision, goals and priorities. • Provided short and long form written communications for digital and hard-copy newsletter, reflecting the organization’s mission and goals.• Monitored in-house video shoots, conveyed hospital media policies and procedures and ensured that they are being met.• Positively promoted the hospital and its activities through various social media outlets.• Generated news releases for local distribution to various outlets promoting organization campaigns and honors.• Monitored and valued earned media coverage to determine cost savings for the organization.• Worked effectively with people of diverse ethnic and socio-economic backgrounds.• Oversaw media appearances made by hospital staff; ensured the organization was fairly and favorably represented.• Maintained patient confidentiality by abiding by HIPAA privacy rules.

• Assist with the editing of press releases for local events and features• Assist with arranging media interviews and appearances• Maintain media contact list for future communication• Serve as representative for the organization at local events

• Developed and implemented comprehensive daily communication strategies that were presented to upper-level managers and employees. • Built and maintained successful working relationships with nearly 100 community organizations, public officials and law enforcement agencies.• Acted as trusted advisor to senior management on messaging and storytelling.• Communicated daily with public officials and handled confidential/sensitive information.• Reinforced new company procedures that improved product quality and increased client base among a 1.5-million person customer market, while adhering to new budget constraints. • Demonstrated ability to provide comprehensive support for executive-level staff; excelled at managing meetings, arranging interviews and effectively completing essential tasks.• Worked successfully with key departments to ensure high quality content and execution that told a story and achieved maximum PR impact.• Managed logistics of approximately 14 staff members daily; responded in a timely manner to continual stream of requests.• Analyzed complex information and generated diverse, coherent material for customers/clients.• Maintained company identity and promoted company awareness by assisting with content development and maintenance for company website that caters to a diverse audience. • Managed multiple priorities and projects each day while emphasizing quality and professionalism in a constantly changing environment. • Improved employee relations and working relationships through feedback and discussion. • Exercised initiative and strong judgment when making critical decisions about communication strategies.• Utilized social networking sites that increased traffic to ClickOrlando.com and positively promoted the company. • Received 2007 Suncoast Emmy nomination for “Breaking News” Coverage.

• Managed and directed daily logistics of approximately eight staff members.• Identified, researched and gathered communications content for use in creation of product.• Planned and coordinated weekend strategies and responded quickly to changes.• Generated communication plans and targeted key demographics through specific methods.• Followed up daily with clients concerning updates to communication materials.

• Provided support for approximately six staff members working in the field. • Screened nearly 100+ phone calls a day from customers and clients.• Assisted with the gathering of communication materials and checked for accuracy.• Collaborated directly with upper-level managers concerning daily communication strategies.

• Created evening/weekend weather broadcasts using a variety of weather forcasting equipment.• Collaborated directly with weather staff to determine if modifications needed to be made to forecast.• Reviewed weather forecast maps to prepare for weekly weather segments.• Answered calls from viewers with questions or concerns about weather segments, answered questions promptly.• Monitored weather center email account and responded to stream of inquiries.