Client-focused and performance-driven, Media Strategist and Marketer with an excellent track-record of leveraging audience and campaign insights with industry and societal trends to deliver actionable, integrated strategies for a wide range of client objectives and KPIs. Partner, leader, problem-solver, project manager. I see the big picture and then take it from ideation to optimization.Core Focus: Media Strategy & Buying | Client & Vendor Management | Campaign Implementation & Measurement | Project ManagementClient Experience: B2C and B2B clients, including, but not limited to: Finance, Digital Marketing, Pharmaceuticals, Software, Spirits, Higher-Education, Utilities, Hospitality, Healthcare, Health & Wellness, Consumer Packaged Goods, Outdoor Apparel, Semiconductors, and Quick Service Restaurants. Channel Expertise: TV (Linear to Programmatic; Brand and Direct), Audio (Radio to Podcasts), Digital (video, programmatic, display, mobile, eMail, content, social, webinars), Out-of-Home, Print, Direct Mail, Trade Shows, and Events. The business objectives and audience consumption patterns lead the way.Geographic Footprint: Global to LocalOffice Skills: Proficient in Microsoft Excel, Word, PowerPoint, Outlook, G-Suite, and most online productivity tools (e.g. Salesforce, JIRA, Okta, Tableau, Teams, Zoom, etc.) and most agency media platforms. Advertising tools include, but are not limited to, Kantar, Nielsen, MRI, Scarborough, Comscore, SQAD, Google Analytics, Upland/Post-Up (ESP), Wix.com, etc. I teach what I know and quickly master what I do not. The goal is to add value, impact, and efficiency.