Lisa Lee Email & Phone Number

Portland, Oregon Area

- Provide leadership coaching and training for leaders in marketing, branding, innovation and non-profit.- Lead the co-creation of positioning and brand strategy for emerging and established brands across a variety of categories, including eco-products, food and beverage, non-profit, digital products and more.- Help guide vision development and internal communications strategy for a divisions within companies.- Develop innovation concepts for leading consumer brands using insights from core users, extreme consumers, and experts.- Lead insight discovery with brand users and/or category users to build and hone brand communications strategy, including focus groups and ethnographies with women and BIPOC communities.- Create high-scoring innovation concepts for brands and a pipeline for product innovation and developed long-range innovation concepts as part of white space explorations- Design and implement consumer co-creation workshops with consumers, creatives and experts.

Greater New York City Area

- Studied household dynamics and evening media usage to create a differentiated positioning for a family cable network.- Developed positioning and new brand identity for the non-profit PCI Media Impact.- Created innovation strategy and new product concepts for beverage brand by understanding youth culture, young adults’ attitudes on Health & Wellness and beverage shopping behavior. - Led consumer exploratory to understand attitudes and behaviors in Health & Wellness across lifestages (from Teens to Boomers) and developed innovation strategy for leading food & beverage company.- Conducted groups, ethnographies and shadows with young adults in bars and social situations to understand the role of gum brand for consumers.

Greater New York City Area

- Developed strategic platform and creative brief for satellite branding campaign through analysis and proprietary research (on-air Feb 2005). Campaign increased brand equity measures. - Researched category dynamics and created positionings for digital video recorder launch; wrote creative brief based on findings from qualitative groups. On-air in Nov 2005.- Crafted and delivered creative briefs for leading kids snack based on consumer learning. On-air in 2006.- Uncovered consumer insights through industry analysis, focus groups, one-on-one interviews, and blog reading for new business pitches in automotive, beverage and airline industries.

Englewood Cliffs, Nj

- Developed vision and strategy for global food brand with core team to create lighthouse culinary brand in the US. - Identified mealtime consumer insights and directed Knorr new product design including positioning platforms, product proposition, strategy, packaging, R&D prototypes and marketing mix. - Utilized range of research including one-on-one interviews, in-situ observations, focus groups, on-line tests, and e-mail panels to develop and refine new product concepts.- Managed Lipton Iced Tea Mix business, led 2002 marketing program, and wrote 2003 communication brief for brand activation program.- Prospected food and beverage need states through ethnographies, uncovered consumer insights, and wrote concepts across Unilever brands. - Created positioning and marketing mix for I Can’t Believe It’s Not Butter! line extension. Spearheaded cross-functional team to develop and launch product in test market.

Greater New York City Area

- Designed marketing strategies for entertainment properties and consumer brands, and wrote new business proposals.- Collaborated with artists and producers to develop and execute special events, and interfaced with client through project completion. - Managed event production and supervised crew for Philips Media exhibit at the Surreal Field, Woodstock ’94.- Created and executed integrated marketing launch of Philip’s top-10 selling CD-ROM title.

Mba, Marketing And Strategy

Activities and Societies: Product management internship at Silicon Graphics in Mountain View, CA (1997). Co-leader Korea Global.

Ba, English & Economics

Activities and Societies: University of Richmond, Florence, Italy, Study Abroad Program (1990). One of eight finalists selected for AAAA.