Lisa Lee Email and Phone Number
Lisa Lee work email
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Lisa Lee personal email
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I am a coach, trainer, brand strategist and innovation specialist with over 25+ years experience in marketing and new product strategy. I am seeking clients looking to cultivate authentic leaders, develop effective teams, and grow their innovation capabilities. I have worked as strategist in branding and innovation both on the client side and the agency side, and have extensive experience in uncovering consumer insights, identifying brand growth opportunities, developing innovation platforms for new and existing brands, and facilitating brand workshops. As a coach and trainer for mission-driven leaders, I help unlock the growth potential of individuals and teams. I've worked across a variety of industries including food & beverage, confections, technology, beauty, entertainment, financial services, and non-profit. Some of my client work has included: SC Johnson, Kenvue, PepsiCo, L'Oreal, Del Monte Foods, Pinnacle Foods, Intuit, Microsoft, Mercy Corps Northwest and the American Civil Liberties Union.Specialties: Executive coaching, corporate training, vision creation, storytelling workshops, brand strategy, brand identity, brand story, positioning concepts, new product concepts, innovation strategy, white space innovation mining, ideation session facilitation, activation ideation
Lila & Company
View- Website:
- lilaandcompany.com
- Employees:
- 11
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Founder, Executive Coach And Trainer, Brand And Innovation SpecialistLila & Company Oct 2007 - PresentPortland, Oregon Area- Provide leadership coaching and training for leaders in marketing, branding, innovation and non-profit.- Lead the co-creation of positioning and brand strategy for emerging and established brands across a variety of categories, including eco-products, food and beverage, non-profit, digital products and more.- Help guide vision development and internal communications strategy for a divisions within companies.- Develop innovation concepts for leading consumer brands using insights from core users, extreme consumers, and experts.- Lead insight discovery with brand users and/or category users to build and hone brand communications strategy, including focus groups and ethnographies with women and BIPOC communities.- Create high-scoring innovation concepts for brands and a pipeline for product innovation and developed long-range innovation concepts as part of white space explorations- Design and implement consumer co-creation workshops with consumers, creatives and experts.
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Strategic DirectorRedscout Dec 2005 - Oct 2007Greater New York City Area- Studied household dynamics and evening media usage to create a differentiated positioning for a family cable network.- Developed positioning and new brand identity for the non-profit PCI Media Impact.- Created innovation strategy and new product concepts for beverage brand by understanding youth culture, young adults’ attitudes on Health & Wellness and beverage shopping behavior. - Led consumer exploratory to understand attitudes and behaviors in Health & Wellness across lifestages (from Teens to Boomers) and developed innovation strategy for leading food & beverage company.- Conducted groups, ethnographies and shadows with young adults in bars and social situations to understand the role of gum brand for consumers. -
Associate Strategic DirectorBbdo Jun 2004 - Nov 2005Greater New York City Area- Developed strategic platform and creative brief for satellite branding campaign through analysis and proprietary research (on-air Feb 2005). Campaign increased brand equity measures. - Researched category dynamics and created positionings for digital video recorder launch; wrote creative brief based on findings from qualitative groups. On-air in Nov 2005.- Crafted and delivered creative briefs for leading kids snack based on consumer learning. On-air in 2006.- Uncovered consumer insights through industry analysis, focus groups, one-on-one interviews, and blog reading for new business pitches in automotive, beverage and airline industries. -
Innovation And Brand ManagerUnilever Bestfoods Sep 1998 - May 2004Englewood Cliffs, Nj- Developed vision and strategy for global food brand with core team to create lighthouse culinary brand in the US. - Identified mealtime consumer insights and directed Knorr new product design including positioning platforms, product proposition, strategy, packaging, R&D prototypes and marketing mix. - Utilized range of research including one-on-one interviews, in-situ observations, focus groups, on-line tests, and e-mail panels to develop and refine new product concepts.- Managed Lipton Iced Tea Mix business, led 2002 marketing program, and wrote 2003 communication brief for brand activation program.- Prospected food and beverage need states through ethnographies, uncovered consumer insights, and wrote concepts across Unilever brands. - Created positioning and marketing mix for I Can’t Believe It’s Not Butter! line extension. Spearheaded cross-functional team to develop and launch product in test market. -
Senior Account ExecutiveMarketing Entertainment Group Of America 1994 - 1996Greater New York City Area- Designed marketing strategies for entertainment properties and consumer brands, and wrote new business proposals.- Collaborated with artists and producers to develop and execute special events, and interfaced with client through project completion. - Managed event production and supervised crew for Philips Media exhibit at the Surreal Field, Woodstock ’94.- Created and executed integrated marketing launch of Philip’s top-10 selling CD-ROM title.
Lisa Lee Skills
Lisa Lee Education Details
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Marketing And Strategy -
English & Economics
Frequently Asked Questions about Lisa Lee
What company does Lisa Lee work for?
Lisa Lee works for Lila & Company
What is Lisa Lee's role at the current company?
Lisa Lee's current role is Executive Coach for Culture Creators and Change Makers, Brand and Innovation Strategist, Speaker & Writer.
What is Lisa Lee's email address?
Lisa Lee's email address is li****@****hoo.com
What schools did Lisa Lee attend?
Lisa Lee attended Northwestern University - Kellogg School Of Management, Tufts University.
What skills is Lisa Lee known for?
Lisa Lee has skills like Brand Architecture, Ethnography, Product Development, Customer Insight, Product Innovation, Marketing Research, Integrated Marketing, Positioning, Digital Strategy, Marketing Strategy, Brand Management, Market Research.
Who are Lisa Lee's colleagues?
Lisa Lee's colleagues are Norma Lastrollo Honda, Lila Hallowell, Anthony Chen, Alan Shrro, Anyiam Annie, Dalila Ventura, Susana Espinoza.
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