Lisa Moss Email and Phone Number

Drove B2C sales growth and enhanced client engagement as a Senior Sales Executive. Developed and executed strategic plans to increase revenue and market share, with a focus on cultivating strong client relationships and expanding the customer base. Implemented innovative lead generation and market research techniques to identify new business opportunities. Mentored junior sales executives, promoting a collaborative environment that values continuous improvement and team success.-… Show more Drove B2C sales growth and enhanced client engagement as a Senior Sales Executive. Developed and executed strategic plans to increase revenue and market share, with a focus on cultivating strong client relationships and expanding the customer base. Implemented innovative lead generation and market research techniques to identify new business opportunities. Mentored junior sales executives, promoting a collaborative environment that values continuous improvement and team success.- Consistently exceeded yearly home acquisition quota of 48, securing 100 properties valued at $4.5 million.- Elevated market share by 30% across 20 markets, showcasing expertise in maximizing revenue per available room.- Enhanced client retention by 20%, reflecting strong relationship-building and account management skills.- Developed and led a market growth plan that significantly increased brand visibility.- Provided mentorship to junior sales executives, contributing to a culture of excellence and collective achievement. Show less

Directed B2B sales initiatives, enhancing ad revenue and client acquisition strategies to exceed sales targets consistently. Conducted in-depth sales analysis, producing accurate forecasts and reports to inform strategic planning. Negotiated contracts and formulated ad strategies to strengthen and maintain client relationships. Pioneered digital marketing efforts to penetrate new market segments and adapt to evolving industry trends. Orchestrated account operations across diverse teams… Show more Directed B2B sales initiatives, enhancing ad revenue and client acquisition strategies to exceed sales targets consistently. Conducted in-depth sales analysis, producing accurate forecasts and reports to inform strategic planning. Negotiated contracts and formulated ad strategies to strengthen and maintain client relationships. Pioneered digital marketing efforts to penetrate new market segments and adapt to evolving industry trends. Orchestrated account operations across diverse teams, balancing client goals with campaign effectiveness.-Developed and implemented comprehensive ad campaign optimization, increasing revenue streams by 20%.-Surpassed sales targets by 25%, demonstrating a keen ability to identify and capture new business opportunities. Show less

Expanded software-as-a-service fitness franchise, significantly increasing club count and driving substantial franchise fees. Managed the end-to-end business-to-consumer sales pipeline, from lead generation through deal closing, enhancing the franchise network's growth trajectory. Developed and executed strategic marketing initiatives in collaboration with marketing teams, creating impactful marketing collateral to support franchise development. Conducted comprehensive market research to… Show more Expanded software-as-a-service fitness franchise, significantly increasing club count and driving substantial franchise fees. Managed the end-to-end business-to-consumer sales pipeline, from lead generation through deal closing, enhancing the franchise network's growth trajectory. Developed and executed strategic marketing initiatives in collaboration with marketing teams, creating impactful marketing collateral to support franchise development. Conducted comprehensive market research to identify and target new growth opportunities, fostering targeted expansion in key markets.-Streamlined sales processes using customer relationship management tools, improving operational efficiency and pipeline management.-Successfully integrated 40 new ownership groups into the franchise system over a three-year period.-Enhanced brand visibility and franchisee engagement through the oversight of trade shows and special events.-Leveraged CRM tools to optimize the sales pipeline, resulting in more efficient operation performance.-Identified and targeted new markets, leading to strategic and focused growth. Show less

Led a team of 35, fostering a collaborative environment for improved customer satisfactionBoosted brand visibility through strategic marketing, PR, and community outreach initiatives Implemented a loyalty program and promotional events, increasing off-season patronageEnhanced profit margins by 15% via strategic cost management and menu optimizationReduced costs by 10% through optimized inventory management while maintaining quality standards Launched a tech-driven inventory system… Show more Led a team of 35, fostering a collaborative environment for improved customer satisfactionBoosted brand visibility through strategic marketing, PR, and community outreach initiatives Implemented a loyalty program and promotional events, increasing off-season patronageEnhanced profit margins by 15% via strategic cost management and menu optimizationReduced costs by 10% through optimized inventory management while maintaining quality standards Launched a tech-driven inventory system, reducing waste by 20%Negotiated with vendors to lower costs, saving $60K annually Show less

Spearheaded comprehensive advertising campaigns for various sectors including casinos, hotels, and food/beverage servicesDeveloped and managed a sales budget of $10 million, resulting in a 10% cost savings through efficient planning and vendor negotiations Collaborated with Harrahʼs HQ and Corporate Brand Marketing Division to devise and execute market-level strategiesResolved complex marketing challenges by leveraging innovative, data-driven solutionsEffectively boosted brand… Show more Spearheaded comprehensive advertising campaigns for various sectors including casinos, hotels, and food/beverage servicesDeveloped and managed a sales budget of $10 million, resulting in a 10% cost savings through efficient planning and vendor negotiations Collaborated with Harrahʼs HQ and Corporate Brand Marketing Division to devise and execute market-level strategiesResolved complex marketing challenges by leveraging innovative, data-driven solutionsEffectively boosted brand visibility and market presence, driving significant growth in customer engagementDirected advertising strategies, significantly enhancing casino visibility and customer engagementMonitored advertising campaigns, ensuring alignment with brand and compliance with market strategiesFostered a collaborative environment, enhancing team productivity and creativity in advertising projectsOversaw campaign execution, ensuring 100% brand compliance across all platforms Show less