Lisa Naughton Email & Phone Number

Minneapolis, Minnesota, United States

Elevating our growing Conlego Negotiations Training Program, and suite of negotiations and partnership processes and tools.

Led a team of 15 charged with creating a digital content strategy and supporting enterprise product capabilities designed to enable customer experiences fueled by quality product data and efficient processes.Introduced employee led committees focused on engagement, development and inclusivity for my team which has led to chairing inclusion and diversity efforts for the merchant division of 800.Led the strategy, development, rollout and change management of a new enterprise platform for 3K+ merchant vendors to submit and manage product data for $35B+ retail store and e-commerce sales.Built a network of change champion experts across the enterprise to adopt and improve systems.Inspire risk taking by comprehending industry trends and emerging business needs to test new content types and sources including social, live-streaming, blogging, 3D for augmented reality, etc.Provided customers content they most engage with by negotiating a revenue sharing video creator program with a start up company turning an operational expense into a monetization program.Challenged my reporting team to develop self serve analysis of product content health allowing bandwidth to innovate on optimizing content for enhanced customer experiences.Invested in data model education for my taxonomy experts to explore benefits of relational data to enable scalable compatibility and personalized customer experiences.Transformed 200+ outdated product style guides into a global framework of product data standards to drive consistent digital and retail store customer experiences.

Richfield, Mn

Drove future growth of Omni-Channel capabilities by defining the vision and scope of digital concepts to address customer and employee pain points while accounting for retail trends.Aligned executive leadership on concepts to enhance content across channels by positioning Best Buy as a trusted advisor who inspires, informs and supports customers with tech help.Created communication vehicles and influenced executive stakeholders in Merchandising, Marketing, Technology E-Commerce and Retail to align on and adopt a customer obsessed digital strategy.Delivered a Digital Platform minimum viable product (MVP) in three months by defining scope, success metrics and aligning a cross-functional team on a technology solve and business process.Designed and implemented a video process with existing headcount focused on speed to market by reducing time to site from 6 weeks to 2 days and doubled videos from 10% to 20% on the site.

Designed a new business model charged with delivering clear enterprise value propositions for guests through accelerated pricing and promotions capabilities.Initiated cross-functional alliances with teams across the enterprise to adopt new omni-channel pricing and promotion technology, organizational structures, data and processes.Designed a strategy and marketing plan to drive vision and alignment on corporate wide priorities.Developed and championed Career Workshops and Mentorship Programs for Merchandising Operations (400+) and Price/Promo (100+) on technical acumen and collaboration.

Led a merchandising and marketing business team partnered with technology, stores and digital teams to develop new processes and solutions to manage 20% of annual sales or $15B in omni-channel promotions.Championed the vision and tool development to balance quality with speed to market.Established a team focused on building relationships to drive adoption for 400+ users.Created a business case for a $34M program to build enterprise foundational systems.Enabled my team of 10 to influence their broader cross-functional teams across Technology, Merchandising, Marketing, Pricing and Process to solve critical customer needs.

Partnered with 3rd party software to develop a merchandising assortment optimization tool providing product category insights to merchants for better informed transition decisions.

Led a cross-functional team spanning two continents and over 100 team members to develop and implement a vendor portal with role based access that provided efficient and secure access to business critical information for merchandise vendors.Reinvented how content was organized and designed a flexible structure that will grow over time with emerging business needs.

Managed the Cookie and Cracker business ($350M) through the June 2009 transition focusing on reliability, driving the core business and investing in Owned Brand growth.Led partnership initiatives with three strategic vendors focusing on core assortment, market segmentation and collaborative marketing campaigns.

Managed the Coca-Cola business and lobbied Sr. Leadership to adopt a new collaborative approach to negotiate 2008 goals totaling over $660M in sales across 3 soda brands spanning two departments.Designed a Joint Business Planning tool to improve accountability at the bottler and national brand level providing buyers weekly data for strategic decisions on driving sales and margin.Drove Coke sales 13.3% over the previous year ($3M over goal) at a 50 basis margin improvement by developing a stronger strategic partnership that fostered more cohesive marketing programs.

Designed a new type of sourcing for raw materials vs finished goods saving the domestic division over $2M.

Negotiated and managed pharmacy vendors for the ClearRx label, bottles, color rings and liquid dispensers in a "Speed is Life" fashion bringing innovation to market in nine months.Sourced the front end checkout bags ($60M category) by leveraging vendors to gain efficiency, quality and best total cost.

Led consulting teams to bring Health Care products to market by partnering with research and development teams to package the product for both business and consumer consumption.