Reporting to Senior Vice President, in collaboration with association executive leadership develop internal and external messaging on range of issues, topics; direct communications team in creation and execution of relevant integrated communications content to key internal and external audiences of national nonprofit association serving nonprofit and mission-driven providers of aging services.

Led media relations and editorial efforts for LeadingAge, directly contributing to our core mission. Managed media and editorial team, overseeing daily activities of two staffers; collaborated with the CEO, senior association leaders, policy and research experts in messaging and content development; created and executed PR and communications programs; oversaw content strategy and development to engage members and outside stakeholders. Developed and maintained relationships with reporters at national (NYTimes, Washinton Post, AP, NPR, etc) and trade (Politico, The Hill, CQ, McKnights, etc) outlets. Wrote and placed op-eds, wrote and pitched feature and news stories.Crafted and executed media messaging and editorial calendar; ensured a strategic and consistent narrative delivered to members and media through a range of content tactics, including press outreach and content marketing.

Led external media relations efforts for national office of nonprofit association in aging services, overseeing PR manager. Developed messaging on key issues, collaborating with internal experts on advocacy, research, Center for Aging Services Technology and executive office teams, and through aggressive media engagement raised awareness of association's work. Cultivated new and maintained existing media relationships; wrote story pitches, op-eds, commentary; pitched, and managed media interactions. Through consistent and persistent media outreach, established relationships with reporters at key national (AP, WSJ, NYTimes, NPR) and sector and Hill trades (McKnight's, Aging Media/WTWF, Affordable Housing Finance, Politico, CQ, The Hill). Provided crisis communications counsel, program development and execution on national and state issuesManaged social media outreach for PR purposes. Promoted from Media Relations Manager in August 2020.

Provided public relations counsel to clients primarily in the advertising and marketing industry by partnering with CEOS and their executive teams to strategize on positioning and set PR goals. Conceived, crafted and executed multi-faceted public relations plans that built awareness of clients and their agency brands, across a variety of disciplines -- advertising, digital, media planning/buying, branding, social media and experiential. Energetic and imaginative, dedicated to meeting and exceeding client needs. Specialties: communications strategy; C-suite PR management and execution; conference identification and speaker placement; media relations; thought leadership development and execution; media outreach and relationship building; social media.

In-house public relations director. Led development of media strategy, managed outreach in U.S. and Canada. Crafted strategic plan to position and build the ad agency’s reputation in the U.S. and Canada; counseled agency executives on press relations, internal communications and crisis management. •Developed and maintained companywide process for gathering information for writing and distributing press releases and story ideas; wrote, edited, issued and followed up on releases; crafted and pitched story ideas.•Wrote, maintained agency press kit •Built relationships with reporters at US and Canadian trade and consumer business publications •Pitched story ideas to reporters; agency executives as conference speakers and panel participants to trade associations and independent conference organizers•Landed conference engagements for TAXI executives at Advertising Week 2008; the International Advertising Festival at Cannes, France; and the Association of National Advertisers•Placed stories in national consumer business publications including The New York Times, the Wall Street Journal, Crain's New York Business, The Globe & Mail, the Financial Post and Canadian Business magazine; pitched and placed stories in such national trade publications as Advertising Age, Adweek and MediaPost

Beat reporter covering New York-based independent and publicly owned creative and media agencies as well as publicly traded holding companies; broke scoops, wrote news, analysis, feature and profile stories published on multiple media platforms: weekly print (Advertising Age magazine), weekly online newsletter (Madison & Vine), daily email (AdAge Daily) and on the website, AdAge.com. Competed against major business dailies including The New York Times and The Wall Street Journal. Built and maintained broad network of sources; winner, in 2006 of the “Best in Business Writing” award from the Society of American Business Editors and Writers as part of an Advertising Age team

Editor in Chief of two print newsletters, “Online Recruiting Strategist” and “Executive Search Review,” each published 10 times per year; reported, wrote and edited stories for both 12-page trade publications; launched print newsletter, “Online Recruiting Strategist,” in May 1999 (500+ subscribers, 10,000 circulation); launched, edited and reported daily, five-item email newswire, “Recruiting Industry News”; regularly quoted as expert source on recruiting and industry trends

Beat reporter covering hotels, restaurants and tourism in New York City