Lisa Sanders Email & Phone Number

Washington, District Of Columbia, United States

Reporting to Senior Vice President, in collaboration with association executive leadership develop internal and external messaging on range of issues, topics; direct communications team in creation and execution of relevant integrated communications content to key internal and external audiences of national nonprofit association serving nonprofit and.

Washington DC-Baltimore Area

Led media relations and editorial efforts for LeadingAge, directly contributing to our core mission. Managed media and editorial team, overseeing daily activities of two staffers; collaborated with the CEO, senior association leaders, policy and research experts in messaging and content development; created and executed PR and communications programs.

Washington D.C. Metro Area

Led external media relations efforts for national office of nonprofit association in aging services, overseeing PR manager. Developed messaging on key issues, collaborating with internal experts on advocacy, research, Center for Aging Services Technology and executive office teams, and through aggressive media engagement raised awareness of association's.

Washington, District Of Columbia, United States

USA

Provided public relations counsel to clients primarily in the advertising and marketing industry by partnering with CEOS and their executive teams to strategize on positioning and set PR goals. Conceived, crafted and executed multi-faceted public relations plans that built awareness of clients and their agency brands, across a variety of disciplines.

• In-house public relations director. Led development of media strategy, managed outreach in U.S. and Canada. Crafted strategic plan to position and build the ad agency’s reputation in the U.S. and Canada; counseled.
• Developed and maintained companywide process for gathering information for writing and distributing press releases and story ideas; wrote, edited, issued and followed up on releases; crafted and pitched story ideas.
• Wrote, maintained agency press kit
• Built relationships with reporters at US and Canadian trade and consumer business publications
• Pitched story ideas to reporters; agency executives as conference speakers and panel participants to trade associations and independent conference organizers
• Landed conference engagements for TAXI executives at Advertising Week 2008; the International Advertising Festival at Cannes, France; and the Association of National Advertisers

Beat reporter covering New York-based independent and publicly owned creative and media agencies as well as publicly traded holding companies; broke scoops, wrote news, analysis, feature and profile stories published on multiple media platforms: weekly print (Advertising Age magazine), weekly online newsletter (Madison & Vine), daily email (AdAge Daily).

Editor in Chief of two print newsletters, “Online Recruiting Strategist” and “Executive Search Review,” each published 10 times per year; reported, wrote and edited stories for both 12-page trade publications; launched print newsletter, “Online Recruiting Strategist,” in May 1999 (500+ subscribers, 10,000 circulation); launched, edited and reported daily.

Beat reporter covering hotels, restaurants and tourism in New York City