Lisa Sendall Email & Phone Number

Crawley, England, GB

Delivering the online transformation plan for the Yachts Division. Ensuring return on investment for changes made to The Moorings and Sunsail ecommerce sites.

Crawley, Surrey, GB

Responsible for the digital performance of https://www.titantravel.co.uk/ and https://www.titanagents.co.uk/trade. When I joined the direct website revenue performance was -13% YTD, despite +19% traffic. I managed to turn performance around and finish the year at +3 for revenue, with a +1% increase on conversion, +2% on calls generated from the site and.

Brighton, East Sussex, GB

During my time with Gene I managed 3 new site launches, built subscription functionality, improved conversion rates by +23% for one client by redesigning the full user experience from product page to completion and covered integrations for payment technologies, social, SEO, data layers and new ESPs. I also learnt about new technologies like Headless CMS.

Poole, England, GB

Driving forward the digital strategy for some of London's top attractions (London Eye, Madame Tussauds, SEA LIFE London, London Dungeon and Shrek’s Adventure) and I have been able to achieve £47.6M of online revenue in 2017, which was just -1% less than 2016 despite an 8% decrease in traffic due to terrorism and other market factors in London. This was.

Hannover, Lower Saxony, DE

Accountable for the trading performance of Hayes & Jarvis and Austravel, achieving 36% traffic growth YoY in 2016 that led to +30% net margin online. I was the product owner working with the in-house development teams to drive the online roadmap, maximising conversion rates and using the Peakwork cache to the best of its ability. We released new.

Looking after the specialist businesses within the Virgin Holiday portfolio and managing the web strategy for Bales Worldwide, Virgin Holidays Journeys and Hip Hotels websites. Achieving up to 12% visit to call ratios, as these were non-web bookable products, and monitoring the performance within infinity call tracking to improving the quality of the.

Completing merchandising and content request for Virgin Atlantic Hotels, Travel City Direct and Virgin Holidays Agents websites. This also involved managing the relationship with Virgin Atlantic Airways for accommodation only sales. During this role I won the quarterly company awards for representing the values of the brand, called the Red Value Award in.

West Chester, Pennsylvania, US

Developed a strategy to maximize sales and drive conversion growth with daily changes to QVC UK to reflect the on-air sales. Having over 5K products online at any one time which delivered over 20% of business revenue. Conversion varied by product category from 5-11%.

Hannover, Lower Saxony, DE

• Commercial accountable for the management, performance and growth of www.firstchoice.co.uk & www.falconholidays.ie, with 100+ landing pages, delivering revenue of over £335m
• Management and development of a team of merchandising executives.
• Management of site promotions and offers, aligning the online merchandising strategy with the most commercial products, whilst keeping the messages impactful
• Leading weekly trading meetings to discuss current KPIs, web analytics, discount levels and changes that can maximize conversion.
• Management of the development releases for site enhancements, prioritizing the issues commercially and constantly striving for improvements, whilst ensuring they are resolved.
• Involved in site development and the launch of a new technology platform for the websites (June and October 2008).

Hannover, Lower Saxony, DE

Minnetonka, Minnesota, US

London, GB