Lisa Travers Email & Phone Number

London, Gb

London, England, Gb

London, Gb

Dubai, Dubai, Ae

- Managing key client accounts from setting up media analysis briefs to delivery of final reports within agreed timescales and budget- Producing industry leading media measurement programs for global chemical, automotive, telecommunications and FMCG brands - Advising clients on the best metrics and methods of evaluation and helping them to interpret the results of their analysis- Working collaboratively with the Chief Marketing Officer to deliver meaningful and actionable insights- Management of analyst teams across North America, Europe and the Middle East- Monitoring and implementing quality procedures to ensure that all client deliverables continue to meet the highest standard of quality and accuracy of data- Working with suppliers of media content to ensure that the client brief is being met- Creating charts and graphs for inclusion in reports and presentation and delivering written insight and recommendations within reports- Working closely with the clients to ensure their brief constantly reflects their current requirements whilst engaging with them to ensure a full-understanding of their business

Buffalo, Ny, Us

- Contract role with primary aim to implement and populate Salesforce CRM system across the UK multi-site business- Carried out in-depth research and analysis of current client relationships and potential business leads - Implemented analysis database for Loss Prevention Department which enabled insight into likely scenarios for company losses

- Design and deliver tailored media insight and analysis solutions to clients in UK and worldwide- Support clients in setting targets and KPI for campaigns - Participate in the development of Media Proof’s digital and social media insight offerings - Ensure client accounts achieve at least on-target profitability - Identify areas of potential value for the business with particular emphasis on existing client accounts/relationships

- Responsible for key client accounts from setting up media analysis briefs to delivery of final reports within agreed timescales and budget. - Advised clients on the best metrics and methods of evaluation and helped them to interpret the results of their analysis- Line manager for a team of 5, encouraging individual development through regular reviews and mentoring- Designed and managed a bespoke qualitative media analysis system for a client, the outcome of which enabled them to award bonuses to 134 local press teams- Clients included three Europe-wide multiple PR agency involved accounts – attended client conferences and delivered presentations

- Acted as the main day-to-day contact for my clients, and worked closely with the Account Directors to ensure that my client's needs were fully met- Analysed media coverage content for clients in order to draw insights and identify trends- Key member of the team which oversaw the company winning ISO 9001 & Investors in People accreditations- Responsible for the training and support of clients using in house media evaluation software which involved phone support, regular training sessions and review meetings- Established and managed new quality control processes across the company

Ba (Hons) Media Studies

Amec International Certificate In Measurement And Evaluation

Education record