Lisa Wilhelm Email & Phone Number

Waterloo, Ontario, Canada

Waterloo, ON

Responsible for owning and executing the strategy of fully‐integrated offline and online experiences, such as owned events and industry tradeshows, for Shopify.

Kitchener, Canada Area

Kitchener, Canada Area

Kitchener, Canada Area

Brampton, ON

Brampton, ON

Responsible for the oversight and execution of experiential programs to support the growth of Loblaw’s control brands, national brands and various banners through activation, demo programs and in-store media.

Waterloo, ON

- Managed all Demand Generation activities for the launch of the BlackBerry 10 in Canada. Included hype events, activities that took the NEW platform to the street to deliver the brand and product messaging to the target audience where they live, work and play, and the planning and execution of the BlackBerry Experience Training Roadshow for 2500+ reps.

Waterloo, ON

Collaborated with multiple stakeholders to manage the conception of the marketing communications and activation plan to drive new BlackBerry acquisitions focusing on Youth (13-24 years old) - BBM Generation program - an integrated marketing campaign converting doubters to believers by debunking existing BlackBerry doubts and myths - OHL (Ontario Hockey.

Waterloo, ON

- Created, executed and managed the BlackBerry North American Trade Up program- Assisted with the exclusive AT&T launch of the BlackBerry Torch in the US- Collaborated with internal functional groups to create, execute and manage agnostic PlayBook launch events in 12 cities across North America

Directed campaigns, programs, and events aligned with TELUS Business Solutions (TBS) channel strategy.- Managed 10 BlackBerry Storm and BlackBerry 8350i national launch events.- Collaborated with internal teams, executing 5+ Loyalty and Retention, Affinity, Incentive, and Demand Generation programs.- Managed 7+ sponsorship opportunities, including.

Managed strategic relationships with carrier partners.- Planned and executed product launches (8700g, Pearl, 8800, Curve), including launch kits, events, collateral development, product availability, and training materials.- Planned marketing programs, events, and training. Drove incremental sales, exceeding software and hardware revenue targets.

Accountable for Cingular Business Alliance Channel (BAC).- Equipped representatives for marketplace by collaboratively developing and implementing marketing plans, programs, and sales tools.- Planned, executed, and supported events, including 7130c and 8700c regional launch initiatives and Cingular’s Indirect Sales Summit.

Supported EBU carrier marketing managers for product launches, programs, budget management, and activations. Managed compilation of “Go To Market with BlackBerry” binder and CD, providing current information for new carriers launching with BlackBerry.

Provided daily support for customers, sales and service representatives, and wireless service providers, processing and forwarding leads. Super User for Remedy Customer Support Integration. Consistently met and exceeded personal quarterly goals and targets.

Journalism

Education record