Lisa Z. Email & Phone Number

New York, Ny, Us

San Francisco, Ca, Us

• Owner of the Segment blog - collaborating across organizations to develop topics, help authors convey their message and story to customers, and share success metrics with executives.• Introduced a playbook for internal engineers to amplify their content and drive more website views.• Designed dashboard cross-functionally to convey conversions and sales as a result of website content.• Authored 1 ebook per quarter and 1 blog per month.• Collaborated with sales engineers and account executives to bring industry trends to net new blogs.• Wrote script, filmed, and published a YouTube demo series for engineers.• Optimized path of conversion for software developers on the Segment blog.

Plano, Texas, Us

• Interviewed customers, stakeholders, and subject matter experts for content ideas• Drafted, wrote, and published B2B blogs, case studies, data sheets, infographics, landing pages, email campaigns• Analyzed marketing results against KPIs weekly to deliver to stakeholders• Leveraged customer feedback from monthly webinars, virtual workshops, daily web-form submissions, and intel from sales and support to help create content ideas• Organized collateral for virtual and in-person conferences and summits, including whitepapers, datasheets, booth videos, and giveaways• Owned public facing assets and internal sales enablement content• Coordinated marketing campaigns with IBM, Qlik, and international business partners• Re-vamped webinar process to cut time spent on prep and live event for employees• Organized webinars for European partners, including determining topics, setting up speakers, calendar of due dates, promotion of webinar• Optimized path of conversion from lead to customer• Improved the organization and management of all marketing content• Oversaw, monitored, and troubleshot the Wordpress website- introduction of new content and resolving issues • Collaborated with the sales team on content needed for email/lead nurturing campaigns, including list segmentation and copy creation• Developed and organize workflows/calendars• Managed content on website using SEO optimization (long term keywords)• Analyzed competitors in the marketplace

Plano, Texas, Us

• Created and manage web-forms on company website (Drupal)• Aided international partners by co-marketing their events• Authored brand guide for internal and partner uses• Created internal "how to" videos and documents to share across departments• Inventoried and organized every outbound (data sheet, case study, informational videos, webinar recordings, etc.) and inbound (web-forms from website) marketing asset• Delegated roles for quarterly skill session webinar• Completed sales transaction entirely in Spanish (understood customer’s needs, conveyed to in-house software engineer, hosted meeting, overviewed sales cycle)• Audited social media data of 50 posts monthly.Marketing platforms used: On24, Consensus, Hubspot

Plano, Texas, Us

• Authored content for and constructed layout of data sheets, case studies, blog posts, press releases, and both Motio (Drupal) and IBM websites.• Composed content and layout for weekly email blasts sent to customer database of 11,000 (and established international versions).• Created and published product logos on Adobe Illustrator and Photoshop.• Managed Motio social media platforms on: Twitter, Facebook, LinkedIn, YouTube, Vimeo.• Wrote daily posts on all platforms and analyzed success of posts to determine direction of social media.• Sponsored annual booth at IBM conference including attracting attendees to booth daily, listening to pain points, and providing relevant solutions.• Supervised development and sales teams to ensure company-wide branding consistency.

Plano, Texas, Us

• Created and maintained social media websites for the company, including authoring and scheduling out updates and selecting all graphics used on platforms (LinkedIn, Twitter, Facebook, Google+, YouTube, Vimeo).• LinkedIn - Created company LinkedIn (designed layout, wrote product summaries)• Organized client events, including performance days and customer baseball game• Designed and implemented flyers and online graphics• Maintained product data sheets for clients and trade shows

Us

• Updated and maintained marketing database of 2000 contacts• Networked with 100 contacts per week by phone and e-mail• Wrote article about fitness beverages that was published in trade journals• Interviewed experts to gather information pertaining to the press releases• Proofread trade journal articles for spelling, punctuation, and clarity• Coordinated with 5K runners’ race founder for charity event sponsored by UMDNJ