Lisa Z. Email & Phone Number

New York, NY, US

San Francisco, CA, US

• Owner of the Segment blog - collaborating across organizations to develop topics, help authors convey their message and story to customers, and share success metrics with executives.
• Introduced a playbook for internal engineers to amplify their content and drive more website views.
• Designed dashboard cross-functionally to convey conversions and sales as a result of website content.
• Authored 1 ebook per quarter and 1 blog per month.
• Collaborated with sales engineers and account executives to bring industry trends to net new blogs.
• Wrote script, filmed, and published a YouTube demo series for engineers.

Plano, Texas, US

• Interviewed customers, stakeholders, and subject matter experts for content ideas
• Drafted, wrote, and published B2B blogs, case studies, data sheets, infographics, landing pages, email campaigns
• Analyzed marketing results against KPIs weekly to deliver to stakeholders
• Leveraged customer feedback from monthly webinars, virtual workshops, daily web-form submissions, and intel from sales and support to help create content ideas
• Organized collateral for virtual and in-person conferences and summits, including whitepapers, datasheets, booth videos, and giveaways
• Owned public facing assets and internal sales enablement content

Plano, Texas, US

• Created and manage web-forms on company website (Drupal)
• Aided international partners by co-marketing their events
• Authored brand guide for internal and partner uses
• Created internal "how to" videos and documents to share across departments
• Inventoried and organized every outbound (data sheet, case study, informational videos, webinar recordings, etc.) and inbound (web-forms from website) marketing asset
• Delegated roles for quarterly skill session webinar

Plano, Texas, US

• Authored content for and constructed layout of data sheets, case studies, blog posts, press releases, and both Motio (Drupal) and IBM websites.
• Composed content and layout for weekly email blasts sent to customer database of 11,000 (and established international versions).
• Created and published product logos on Adobe Illustrator and Photoshop.
• Managed Motio social media platforms on: Twitter, Facebook, LinkedIn, YouTube, Vimeo.
• Wrote daily posts on all platforms and analyzed success of posts to determine direction of social media.
• Sponsored annual booth at IBM conference including attracting attendees to booth daily, listening to pain points, and providing relevant solutions.

Plano, Texas, US

• Created and maintained social media websites for the company, including authoring and scheduling out updates and selecting all graphics used on platforms (LinkedIn, Twitter, Facebook, Google+, YouTube, Vimeo).
• LinkedIn - Created company LinkedIn (designed layout, wrote product summaries)
• Organized client events, including performance days and customer baseball game
• Designed and implemented flyers and online graphics
• Maintained product data sheets for clients and trade shows

US

• Updated and maintained marketing database of 2000 contacts
• Networked with 100 contacts per week by phone and e-mail
• Wrote article about fitness beverages that was published in trade journals
• Interviewed experts to gather information pertaining to the press releases
• Proofread trade journal articles for spelling, punctuation, and clarity
• Coordinated with 5K runners’ race founder for charity event sponsored by UMDNJ