Lisa Z. Email & Phone Number

Detroit, MI, US

Boston, Massachusetts, United States

Stockholm, Stockholm County, Sweden

• Worked directly with the CEO & Founder to create a go-to-market strategy in the US
• Constructed intensive competitive analysis in US market for areas of opportunity and growth
• Completed market segmentation and identified appropriate user base for entrance strategy to the US market based on demographic information
• Ran multiple surveys covering hundreds of potential targeted user’ to find best launch market
• Developed pricing models through calculating the customer acquisition cost (CAC) to correctly price products in US market, this resulted in the launch of the ‘Freemium’ model

Washington, District Of Columbia, United States

• Redesigned & monitored company website which resulted in a 150% increase in client growth
• Tracked monthly profit and loss statements for quarterly marketing budget
• Ran weekly market research interviews consisting of 10 people for clients to gain direct feedback on product improvement from users
• Worked directly with the lead engineer to resolve user interface needs and useability testing
• Led influencer marketing campaigns for clients to increase brand visibility resulting in 10x more downloads

Washington, District Of Columbia, United States

• Finance 6242 (FIN6242): Real Estate Valuation and Investment
• Provided guidance and support to undergraduate students, clarifying complex financial concepts, and ensuring a comprehensive understanding of course materials
• Researched and gathered relevant resources, articles, and case studies to supplement course materials and provide real-world applications of financial theories and practices
• Evaluated student performance through the grading of assignments, exams, and projects, providing constructive feedback to facilitate learning and academic growth
• Participated in departmental meetings, workshops, and training sessions to enhance teaching skills and stay updated on the latest developments in finance education

Washington, District Of Columbia

• Demonstrated strong leadership skills and a commitment to professional growth, resulting in three promotions within the Account Executive role
• Received ‘Hustler’ Award for the most Daily Output for a two-month period
• Increased advertising in given territories resulting in over $750K in sales gain
• Accomplished 110% of monthly sales quota
• Selected and completed Leadership Development Program to train & mentor incoming AE’s
• Built and maintained strong relationships with clients, understanding their business needs and providing effective advertising solutions to help them achieve their goals

Washington, District Of Columbia, United States

Washington, District Of Columbia, United States

Toledo, Ohio

Work with business to business sales in order to secure accounts with large companies in the Toledo Area.

London, United Kingdom

• Perform market research
• Perform data analysis & modelling
• Development of analytical tools to support product and services
• Researching topics for upcoming proposals/bids
• Support the Sports and E-Gaming Business Development Manager and the Business Development Director and Stream AMG Team as necessary in executing the business development strategic plan, including additional duties and.
• Use Salesforce to create and track lead acquisition

University Of Toledo

• Market the company to students on campus
• Set up meetings with prospective students
• Manage and meet with fellow ambassadors to help them with their recruitment process
• Present the company to a wide range of students

Greater Detroit Area

• Support high-level sales leaders on impacting day-to-day production
• Attend sales skills trainings
• Use business tools and Excel to gauge business fundamentals
• Plan team events
• Organize and prioritize tasks
• Attend meetings, huddles, and training sessions, providing written recaps for attendees

Master Of Business Administration - Mba, Marketing & Brand Management, 3.7

Activities and Societies: Forte Fellow, Women’s MBA Association, MBA Association, Data Analytics Association, and Marketing.

Accsb: Bachelor Of Business Administration (B.B.A.), Marketing And Professional Sales

Activities and Societies: Jumpstart, American Marketing Association, Pi Sigma Epsilon, Searles Ambassador