Yi Liu Email & Phone Number

Shanghai, China

中国 上海市区

上海

Shanghai

Zuijiao is a Mobile Internet Start-up in Healthy Food and Drink Category• Brand: Create Zuijiao mother brand with recognizable principles (vision, position, personality, slogan, brand VI) and develop sub-brands for the APP (XiaoZui) and offline events. • Business Model: Evolve the business model from an APP-centric model into a platform of APP + eCommerce + Media in Healthy Food and Drink category. • Product: Source and cooperate with other food and drink brands to design and… Show more Zuijiao is a Mobile Internet Start-up in Healthy Food and Drink Category• Brand: Create Zuijiao mother brand with recognizable principles (vision, position, personality, slogan, brand VI) and develop sub-brands for the APP (XiaoZui) and offline events. • Business Model: Evolve the business model from an APP-centric model into a platform of APP + eCommerce + Media in Healthy Food and Drink category. • Product: Source and cooperate with other food and drink brands to design and produce Zuijiao exclusive products. • eCommerce: Create eCommerce platforms on PC and Mobile, integrated with a complete solution by warehouse and logistic partners. • Sales and Promotion: Lead the sales team to develop online and traditional sales channels (eCommerce, Tmall Partner, TV, Group-buying, Retail, etc.). Create fully integrated O2O campaigns to support sales and promote the products and brand. Show less

Shanghai, China

• Lead digital projects including digital media, immersive O2O experiences and innovative technology to provide solutions for clients’ business challenges• Impact creative work by applying insights about consumer, marketplace and culture shifts that come with new media and technological advances• Interpret social, web and site-side analytics and incorporates information into strategies• Works with Account Services to develop proactive initiatives that help create new revenue… Show more • Lead digital projects including digital media, immersive O2O experiences and innovative technology to provide solutions for clients’ business challenges• Impact creative work by applying insights about consumer, marketplace and culture shifts that come with new media and technological advances• Interpret social, web and site-side analytics and incorporates information into strategies• Works with Account Services to develop proactive initiatives that help create new revenue opportunities and gain access to client owned researchNike: 2013 Summer - Nike Cross Category Campaign: #ComeOutComeOut#2013 Spring - Nike Basketball Campaign: Give Me The Ball2012 Summer - Nike Olympic Campaign: Find Greatness2011 Spring - Nike Women Campaign: Be AmazingOther Accounts:Tiffany & Co.HuNan TVClinique Show less

• Key role in campaign strategy development, collaborative role in developing creative concepts, media strategy, and central figure in campaign effectiveness evaluation. • As one of the first members in Nurun eMarketing team, assisted in setting up the team services across different areas of eMarketing - strategic development, media strategy and performance analytics.• Led research and played a key role in the crafting the strategy for new business winsKey Accounts: TAG… Show more • Key role in campaign strategy development, collaborative role in developing creative concepts, media strategy, and central figure in campaign effectiveness evaluation. • As one of the first members in Nurun eMarketing team, assisted in setting up the team services across different areas of eMarketing - strategic development, media strategy and performance analytics.• Led research and played a key role in the crafting the strategy for new business winsKey Accounts: TAG HeuerMartell ChivasBayerAvene Show less

"Fireman" running around for different accounts including Avene, Martell, Chivas, Royal Caribbean, Bai-Jia-Hei, TAG Heuer etc., while playing different roles such as researcher, media planner and analyst.

Marketing plan

Work on the project "R3 – CSM OLYMPIC BENCHMARKING ANALYSIS"For details, please referhttp://www.rthree.com/services6.htm

Exchange, Marketing And Management

Master Of Science, International Marketing And Management