Digital Ad Operations Specialist
CurrentPremion, the new “Over-the-Top” (“OTT”) advertising and media business. The Digital Operations Team supports all day-to-day Ad Operations for assigned accounts, aiding campaign planning, scheduling, implementation and tracking. This role involves maintaining relationships with third party vendors and media agencies to ensure proper delivery of Digital ad campaigns. Premion is a high growth division of TEGNA.Implement and manage online advertising campaignsPerform the day-to-day ad scheduling in FreeWheel and our proprietary Ad Sever MadhiveMonitor delivery of campaign from beginning to end and optimizing as neededMonitor OSI delivery and find ways to optimize based on client’s success metricsConsult with Sales to ensure a successful advertising campaignWork with Yield Management to manage marginsReview daily reporting to find potential issues and problemsPerform the day-to-day ad placement, scheduling and updates for customersPrepare and edit HTML code used to track ad creativeFollow-up with immediate action & provide concise, timely feedback within the deadlines establishedSelf-manage tasks / schedule for effective and efficient time managementTroubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.QA all VAST tags and MP4 Files to meet specs