Recent Projects with popular social media companies:- Competitor Analysis (IDIs)- Insights Research with Creators (IDIs)- GenAI Research (IDIs)- UX research projects for Messaging app (IDIs)

Led the execution of 300 participant interviews across two Instagram Rolling Research tracks, delving deep into user experience, comprehension, and adaptability of cross-app products. Insights led to producing actionable recommendations to enhance product navigability, positioning, and concept comprehension.

Onboarded, managed, and presented findings on 100+ full-service qualitative and quantitative research projects. Oversaw 7 insight communities which provided long-term insights on products, services, branding, and more. Moderated online/virtual qual projects, allowing me to explore an array of mental models and distilling insights into actionable recommendations. Programmed surveys (HTML), monitored sample during field, and conducted quality assurance reviews to assure data integrity. Responsible for writing screener documents, questionnaires, activity/moderation guides, and detailed reports on Slides or Word.Projects provided consumer insights to some of the world's most distinguished technology and entertainment companies; including Facebook, Google, ESPN, Mattel, and more.

Produced detailed purchase orders submitted via phone or email to some of the world’s most prominent publishing companies (e.g. Pearson, McGraw Hill, Penguin Random House, etc.) Troubleshooted for customers inquiring about tracking and/or order issues by navigating through multiple systems (Oracle, AS400, IOS, VOS). Maintained strong relationships with customers and vendors.

Sailed with a group of undergraduate researchers and professors to the Spanish Virgin Islands to conduct qualitative research on the impact of the U.S. military occupation during 1940-2003. Conducted interviews with locals from Culebra and Vieques in Spanish to gain insight into how the culture, politics, and wildlife was impacted by the U.S. military's presence.