Responsible for planning and executing Ketcha Outdoors' comprehensive marketing strategy while supporting the development department in reaching the organization’s fundraising objectives. Key responsibilities include creating and managing marketing materials for diverse audiences, coordinating both organic and paid digital campaigns, and maintaining all digital platforms. Oversee the organization's digital presence, including the website, social media channels, fundraising platforms, event coordination, and email campaigns. Focused on content development that amplifies our mission of promoting equitable access to outdoor experiences.

Bixby Chocolate’s innovations include producing its own chocolate straight from the cocoa bean for several new bean-to-bar chocolate bars, and its newly created chocolate bonbons, chocolate nibs and chocolate-covered coffee beans.My role includes newsletter production, managing GOOGLE Ads, LinkedIn Growth, Facebook Advertising, SEO, Content Development, and Analytic Reporting.

ElleVet Sciences is a leading science-focused pet CBD+CBDA company based in Portland, Maine. It is the first and only company to conduct clinical trials with proven results using its cannabinoid and terpene oil blend. Performed analytical analysis of website traffic, industry trends, competitor information, consumer behavior, and external factors to make sound business recommendations.Implementation of technical SEO/SEM, researching content, and working with a team to produce keyword-focused content that increases our domain rating, product conversions, and organic traffic. Analyzing the data helps us to determine what area needs help, how our audience perceives us, and what our customers expect from their pet health partners.Implemented our new Amazon presence that allows us to explore new ways of reaching remote and new customers, who do not have a pet supply store or veterinarian close to their location. Our Amazon strategy focuses on Seller Central, Organic Search, and PPC.

Developed, implemented, and managed Digital Marketing campaigns for a variety of client partners spanning many B2B and B2C verticals.- Digital Marketing expertise and strategy included Google Ads, Microsoft Ads, Twitter Ads, LinkedIn Ads, Facebook/Instagram Ads, YouTube Ads, and Organic Social.- Managed and evolved the client's Digital Impression and activity across mediums/platforms to drive leads and meaningful user engagement.- Managed client-partner relationships on a daily basis to ensure seamless communication and a clear understanding of business goals.

We use the talents we know will fit your business. Copywriters, Graphic Design, SEO, Social Media, Wordpress, Hubspot, CRM's and Internet Research. We make sure you work directly with your creative force and not hide behind a Sales Executive. We burn with enthusiasm.Our clients include: Artist and Craftsman Supply (Portland Maine) Aeris Wireless M2M Communications, (Silicon Valley) California Tuberculosis Assoc. The Black Tie Company, (Portland, ME) 8of9 Consulting, (New York, NY) San Jose Mother's Milk Bank. North Carolina Prevention of Teen Pregnancy, Application Craft (UK), Waggit SmartTec Collar, Fit3D (Silicon Valley).Design, Marketing, Social Media, Research, Website Builds, CRM Management, Project Management, and Photography.

Application Craft is a start-up browser-based HTML/Javascript environment for developing apps for mobile, tablet and desktop. Their launch included Social Media outlets: Facebook, Twitter, Tumblr, StumbleUpon, Blogger, Crunchbase, Adwords, and Facebook Advertising. I also managed the design and wireframes of the new website. We built, designed and wrote the new site in 2 weeks. Using Hubspot we tracked analytics and developed email campaigns for customer acquisition. This was a contract position with an emphasis on subscription-based customers. All programs created using tools to measure activity, conversions, the price per registration and purchase. The launch generated new relationships with venture capitalists, mobile partners, journalists, bloggers, analysts, and developers.

The position involves creating and delivering engaging and successful social campaigns, advertising campaigns, and online strategies and promoting a social framework within the company.Ensure its effectiveness and encourage the adoption of relevant social media techniques, Google Ads, Retargeting, Behavioral and Context Marketing, Microsite Creation and Website Builds. Develop the social media tools in use on the Company’s sites and take ownership for the social product road-map planning. Develop and manage a program to effectively start and develop partnerships. Assist the Sales team in strategy, defining and implementing social projects to meet goals. Develop analytic reports and collate data from Social Media and Online Advertising. Monitor trends in online community tools, trends, and applications.

Collaborated with executives, legal counsel, and donors on organizational re-branding. Managed the rebuild of the website and launch. Conducted analytical research for comparative studies and trends. Proposed and developed social networking outreach. Served as a liaison for HR and CEO to communicate internal policies and directives. Introduced new donor prospects and provided solid research for the implementation of new outreach programs. Maintained Google Ad Words, Salesforce database, and intranet updates.

SAGE CRM Software. Responsibilities include webinar facilitation, press releases, SEO management, web site development, newsletter generation. Development of optimized lead generation and definitions. Market analytics for product and geographical focus and branding development. Webinar Production.

Developed and executed strategic marketing plan, including messaging, market positioning, competitive differentiation, and program measurement factors. Wrote and managed the development of new website, direct mail, and sales collateral. Deployed an aggressive electronic direct mail program. Supervised SEO and paid search initiatives, including implementation of meta-tag and search terms. Presented client with SEO strategy for first page rankings in Google and succeeded. Developed strategic plan, including creation of B2B messaging, branding, franchise marketing strategy, competitive research, and target list development. Also updated CRM system to include marketing campaigns (list updates, lead tracking, campaign measurement).

VCT is the largest plastic card manufacturer in the world. My responsibilities included a re-launch of the web site, SEO and redesign of sales collateral and presentations. Served as counsel to the President in regard to marketing strategy and business development. International Trade Show deployment, configuration and planning. Managed all vendors and firms regarding the visual presence of VCT. I worked with HR to develop internal strategies to communicate with employees regarding employer laws, changes in policies, and developed messages from key management and investors.

Responsibilities include all office collateral, marketing and development production. Worked with outside vendors to develop Website, newsletters and development requests. Brought attention to the program by working with the local media and providing opportunity for coverage of events. SFCASA helps neglected and abused children, who are in the dependency system, find homes.

Worked with law firms delivering court documents to Superior Court and the 9th District, as well as Oakland and San Jose. Used my bike downtown and motorcycle on longer distance deliveries. Responsible for on-time delivery via any means possible.

Director of Public Relations. Responsibilities included management and training of communications teams, strategic planning, development of budgets, crisis communications, major events, media relations, vendor contracts, presentation skills, magazine production, media training, and team building. This position assisted the continued growth of the 100,000 members national fraternity with the supervision of new chapter development, negotiations with college administrators, solicitations for scholarship/grant programs, and marketing strategies of our philanthropic events. (June 1992 - Sept. 1993) Managed the organization's 100th Anniversary Convention. Traveled extensively to college campuses presenting workshops on Communications, Risk Management, Empowerment, and Thought Leadership.Director of Communications. Responsibilities included writing, design and image development of all marketing and educational materials, including the quarterly magazine and annual report. The position also managed communication teams, designers and writers, advertising programs, direct mail initiatives, publicity budget, and campaigns. (Sept. 1987 - June 1992) www.alphaxidelta.org

Governing all church communication, both print and digital. Newsletter coordination, daily programs, and parish communication. Creating and constantly fine-tuning a process to collect visitor information and new member.