Liz Foreman Email & Phone Number

Cincinnati, Ohio, United States

Lead CHPL’s Marketing Team in the planning, production, and execution of marketing campaigns and strategies to ensure brand awareness and customer engagement. Ensure all marketing campaigns, materials, branch spaces, and signage accurately communicate CHPL’s brand identity and mission. Key projects include Summer Reading, Winter Checkout Challenge, and Facility Master Plan promotion and brand work. Launched brand publishing software systemwide (41 branches + support departments), enhancing staff efficiency through self-service.

Cincinnati, Ohio, United States

Create and manage marketing products for 41-location library system ranked second in the country in the $30+ million expenditure category and one of only five libraries nationwide in its category to receive a Five-Star Library rating from Institute of Museum and Library Services. The team is responsible for all modes of marketing, including digital, print, PR, and social media.

Remote

Managed visual content strategy for HouseLogic HouseLogic, a home ownership website from the National Association of REALTORS® (NAR). NAR is America's largest trade association, representing 1.2 million members and covering all aspects of the residential and commercial real estate industries. Grew library from zero to 7,000+ on-brand photo and video assets from diverse sources including influencers, stock, and custom shoots. Collaborated with key stakeholders in marketing, editorial, SEO, and tech teams to ensure visuals are conforming to internal and legal standards. Developed imagery-related CMS replatforming requirements.

Blogger for the original online source for news about the changing media industry.

Directed strategy and creative development for both consumer-specific and advertiser-specific video products. Moved marketing video production in-house, saving $20,000+. Oversaw video production for web properties while building partnerships with external vendors and content providers. Internal experience also included writing and training teams on video procedures across platforms. Worked with marketing department on programs to support video products including direct mail, e-mail, search engine marketing campaigns, and collateral. Member of Gannett corporate video advisory board.

Cincinnati, Ohio

Established one of the nation's most recognized local TV news websites. Known for innovative features that become standards in the industry, WCPO.com was the first local news website in the U.S. with a web-only newscast, around-the-clock online news updates, podcasts and more. Oversaw all aspects of initial site launch, from strategy, budgeting, and staffing to information design, editorial decision-making and technical implementation. Managed ongoing activities of website and associated products including a mobile-friendly website, e-mail newsletters, and a video-on-demand partnership, as well as numerous redesigns. Also created the area’s first hyper-local website with targeted news coverage for more than 50 Cincinnati-area communities. Supervised team of website producers, artists, technical staff and freelance coders. Presented regular website traffic reports and analysis to senior management.

Atlanta, Georgia

Worked on numerous projects during a college internship that quickly begat a paid position. Created promotional pages for CNN TV programs. Hosted public chat rooms, handling problem users and directing the flow of conversation to news-based events and issues.Initiated public message boards based on news events. Conceptualized and followed through with feedback solutions. Integrated appropriate chat/message board content into CNN's TalkBack Live TV program in real time.

Bsj, Journalism

Activities and Societies: Founded Athens' first daily news website; Associate producer of weekly political roundtable on WOUB-TV; Member.

Education record