The Revenue Marketing Alliance is bringing together marketing and sales to eradicate silos that commonly exist between the two in a traditional marketing model.

Advise and train SMBs in the domains of project management, process design and improvement, marketing strategies, tactics and operations, community management, change management, agile methodologies, and lean principles; perform qualitative and quantitative analysis of business processes; create or advise on documentation; troubleshoot marketing operations tools and systems• Delivered operational framework for client’s retail trade promotions, leading to reduction of waste and improved transparency into retail trade operations• Improved email open rate and click through rate by over 10% through implementation of creative segmentation strategies• Eliminated the need to hire new employees by improving workflows and communication within the customer service, creative, marketing, and leadership team• Conceptualized and expanded global project into over 150 cities across the globe by putting into use the gamut of project management, digital marketing and influencing strategies• Analyzed critical metrics to recommended strategic and tactical changes to client product launch process that improved conversions for product by 25%• Increased traffic for client websites using keyword research, web page optimization, content strategy and link building• Simultaneously directed multiple large-scale web development or digital marketing projects for SMBs with strict adherence to budgets and deadlines while remotely managing a global team• Facilitated targeted and strategic marketing and branding plans to increase revenue and drive growth leading, in one case, to 20% increase in monthly subscriber rate• Increased customer retention by 33% and significantly reduced product returns by developing close-knit online community, the result of which led to a higher price point product and $100,000 in additional revenue

Lead project manager for all marketing and operations company initiatives; served as liaison for communicating pertinent information between all functions of organization; lead organization in a spirit of data decision making; compile and manage yearly company project calendars; audit company processes and implement improvements small and large; assist in determination of goals, onboard, evaluate, and coach new employees; participate in company project ROI evaluation, risk assessments, and employee workload• Led research project to improve communication throughout organization; presented and implemented solutions that drastically reduced interdepartmental miscommunication and speed of delivery• Installed and led (or participated in) weekly leadership tactical discussions with c-suite and department leaders while playing fundamental part in solving issues list via creative resource allocation, good process hygiene, and flexible workflows• Installed and managed company project calendar for all large initiatives (promos, product launches, funnel builds, optimization schedule) improving visibility of work and streamlining tasks• Initiated and led efforts to establish goal setting framework for company, departments, projects, meetings, and individuals in order to consistently achieve business objectives, leading to increased efficiency, reduced re-work, and high-quality final products• Saw product funnel build projects through to completion, from ideation to retrospectives; improved marketing initiative delivery process

Served and primary product/marketing manager for new hemp/CBD line launch and information site; led go-to-market strategy; developed, executed, and evaluated the performance of marketing tactics and activities based on product strategy• Created and maintained detailed customer journeys and web journeys throughout the product lifecycle• Performed market research to position TUP & UMZU Farms in competitive and market landscape• Guided product selection choice for launch based on understanding of customer needs, market trends, and quality of ingredients and delivery method• Create and maintain detailed customer journeys and web journeys throughout the product lifecycle by integrating customer service data into campaign initiation phase• Led team in building high-confidence sales pages based on industry best practices and results of prior testing• Increased conversion rate and revenue by more than 10% on product recommendations page by redesigning for customer flow and value proposition communication• Deployed organic search campaign increasing target organic keyword search rankings and traffic• Led omni-marketing funnel builds per product as well as managed project progress and campaign optimization cycle

Conceptualize, budget, storyboard, create, edit, launch, manage, and analyze all content campaigns on all media channels for live events, online hemp products, and cannabis focused educational services.• Define, monitor and effectively present marketing and content metrics (traffic, bounce rates, CTA’s, etc.), a/b test results, and results of predictive models or competitor reviews/intelligence.• Perform day-to-day content activities including developing all forms content, social media engagement, writing ads, monitoring metrics and adjusting strategy and/or tactics in response to tracking data, monitor rankings for target keywords, SEO, and ensuring the brand is represented properly by content writers and partners.• Continuously research, and effectively make use of, new ways to present content, the leading content management and digital marketing tools.• Led keyword research for the cannabis industry and increased search engine visibility by 100%.• Single-handedly responsible for successful live streaming event using Ustream, Livestream, or Wirecast, with multiple video/audio inputs, and live broadcast shot modification.• Responsible for performing, filming, photographing, compiling, editing, producing and publishing video content for events and online cannabis industry learning platform.• Build and execute and the overall content marketing plan to align with predefined business goals and the ‘comfy’ brand, taking into account the delicacy of advertising cannabis based products or services• Define, monitor and effectively present marketing and content metrics (traffic, bounce rates, CTA’s, etc.), a/b test results, and results of predictive models or competitor reviews/intelligence• Effectively make use of leading digital marketing tools including Unbounce, Coschedule, Moz, Agora Pulse, & Google Business Suite, Clicky, Mailchimp, Aweber, and Zapier among others

Continuous development & implementation of total Quality Management System to ensure regulatory compliance to ISO 9001. Develop, implement, and maintain systems to measure and monitor all quality management goals, strategies and processes. Take action as needed to communicate/advise/assist in improvements. Lead 50 employees in a culture of continuous quality improvement in product and business performance/quality and ensure they are effectively and adequately trained in both their job function and in company quality standards.• Define goals and procedures related to quality assurance from purchasing and HR to manufacturing & design. • Promote quality achievement and performance improvement throughout the organization.• Develop and implement management quality goals, strategies and processes.• Develop & implement Quality Management System.• Develop and maintain systems to measure performance. Monitor performance according to current company standards and take action to communicate/advise/assist in improvements.

Lead the design, development, and delivery of 2 cutting edge manufacturing systems, processes and equipment to support Swiffer Dry mop innovation strategy and successful conversion of raw material into 6 finished shelf products. Served as the decision-maker for all process upgrades and raw material changes for the Swiffer Dry converting lines in North America and Western Europe. Responsible for high-end process modeling, process/equipment design and startup of new manufacturing technology concepts in experimental and commercial scales.