Luis Giron Email & Phone Number

Raleigh-Durham, North Carolina Area

Product Manager for Kidde Fire Safety - Fire Suppression and Keysafe Product Lines

Raleigh-Durham, North Carolina Area

Product Marketing Manager for System x Options

Raleigh-Durham, North Carolina Area

Product Marketing Manager for System x Options

Raleigh-Durham, North Carolina Area

• Created marketing strategy for startup business of Global Fortune 50 company entering innovative emerging market.
• Executed tactical marketing initiatives resulting in 500% year-over-year increase in orders.
• Launched four sales channels to increase pipeline 800%, generating 90% of total revenue for the business.
• Developed training programs and managed sales support for 300+ sales personnel across the US.
• Computed and managed pricing for sales channels to maximize gross margin while incentivizing partners.
• Collaborated with multiple global teams and across business segments to align messaging and enhance overall brand recognition for entire portfolio of company solutions for the electric vehicle industry.

• Assessed business scenarios and proposed solutions for various client projects to enhance revenue and sales targets while meeting tight budget and timeline constraints. Projects included utilization of a unique and.
• Performed market research to identify business development opportunities in the Healthcare sector.

• Identified target and positioning for global launch of new consumer PC. Devised a promotion in line with positioning to enhance the Lenovo brand. Prepared business plan to request $2 million funding.
• Developed “voice of the customer” tool (Excel-based) to capture, categorize and store information collected during briefing sessions. Internal stakeholders will utilize database to filter market intelligence for.
• Identified and assessed key economic trends that may impact the PC industry over the next five years. Recommendations based on the implications of these trends were presented to senior management.

• Led a process development campaign which resulted in a 10X increase in product concentration. Ensured multiple projects were executed on time by prioritizing and delegating tasks among team.
• Interacted with clients and cross-functional teams to facilitate campaign effectiveness and success.
• Investigated and analyzed new technologies resulting in a 200% increase in experimental throughput. The results were published in BioProcess International (October 2006).

• Analyzed research data to develop a cellular process that increased antibody production three fold.
• Monitored secondary research for potential insights on methods to enhance production processes.
• Launched a preventative maintenance schedule to eliminate contractor costs and minimize downtime.
• Provided technical support to ensure process transfer and engineering batches met specifications.

• Headed a three person team, resulting in more than 50 successful process batches without deviations.
• Created a program to ensure department training was maintained above company standards.
• Used experiential knowledge to train team members and execute troubleshooting techniques.
• Reviewed team members’ documentation to ensure compliance with standard operating procedures.

Mba, Marketing

Activities and Societies: Co-President of the Black and Latino MBA Organization, Active member of the Marketing Club

Bs, Microbiology

Activities and Societies: Secretary and Advertising Chair for the Kappa Xi Chapter of Kappa Alpha Psi Fraternity Incorporated