Laura J. Email & Phone Number

Neenah, Wisconsin

• Responsible for planning, prioritizing, and delivering enhancements to J. J. Keller ecommerce sites, and J. J. Keller Advantage. Includes documenting requirements, technical specifications, integrations, acceptance criteria, and performing quality assurance testing and project management throughout delivery lifecycle. • Advocate for overall customer experience with J. J. Keller.• Dedicated to non-bias, objective input to guide business decisions.

• Plan and implement new digital products and services for J. J. Keller's Workplace Safety/EH&S, Transportation Safety, Human Resource, Training, and Publications lines. • Manage development backlog prioritization through collaboration with Portfolio, Marketing, Sales, Technical Support, and Development teams.

• Responsible for the development and execution of ecommerce marketing plans, campaign strategies, and budget.• Oversee website analytics and redirect marketing activity to support user behavior and preferences. • Project manage ecommerce initiatives to drive cross-channel engagement.• Oversee paid search and email marketing programs, and onsite advertising and merchandising activities.

• Responsible for the development and execution of ecommerce marketing plans, campaign strategies, and budget.• Project manage drive-to-web initiatives to promote overall traffic and activity on corporate website.• Oversee email marketing program, onsite advertising, and website analytics.

• Responsible for the development of ecommerce marketing plans and campaign strategies.• Manage drive-to-web projects to promote overall traffic and activity on corporate website.• Monitor site usage and sales reports; redirect online marketing activities to maximize the site's effectiveness.• Coordinate cross-channel marketing efforts with other marketing areas and business units to identify complementary products/services and special promotional activity.• Coordinate the compilation and dissemination of internet market, promotional, product and competitive information regularly.• Assume project management responsibilities for assigned ecommerce initiatives and website enhancements.

-Assist in development and execution of ecommerce marketing plan. -Monitor site usage reports/statistics and implement re-direction of activities to maximize site effectiveness. -Handle marketing development of the customer master email database. -Project manage the following ecommerce marketing programs: email, affiliate, and external e-sponsorships. -Liaison between ecommerce department and other business units to identify complementary products/services and special promotional activity for jjkeller.com.

-Licensed Property and Casualty Insurance sales agent-Identified additional insurance needs of existing clients, and assisted prospects by reviewing insurance needs and completing applications