Lisa Longfellow Email & Phone Number

I serve as the Chief Operations Officer for The National Association of Long Term Care Administrator Boards (NAB).

I started with the company during a difficult time for the client, when there was an overwhelming number of applications in need of processing for a new long term care administrator qualification, as well as the required start of attendance reporting by continuing education sponsors. I took the responsibility of clearing the backlog of applications and emails, as well as teaching sponsors how to upload data into a new system. I also finalized the online application details and directions for universities seeking to go through the association’s academic accreditation process. I continue to write and execute software test plans, resolve data/ software issues or work with the development team to find the solution, as well as write manuals for various software platforms employed by the company, associations, and outside audience members. Additional duties include conference registration, hotel arrangements, and expense reporting, fielding customer calls regarding all aspects of the association and outside organizations’ licensure and federal exams. Clients include National Association of Long Term Care Administrator Boards, Greeting Card Association, Events Industry Council.

Toledo, Ohio Area

Consistency was key when I was the manager of the media research team responsible for the accuracy and completeness of 24/7, second by second television audience viewing data. Project management responsibilities included onboarding new data suppliers. I arranged the work of the research team with assorted in-house groups, data suppliers, and clients, and was responsible for documentation and training.

Toledo, Ohio Area

As a media research associate, I employed my investigative and analytical skills to research daily data integrity of television return path data in audience measurement software. I was an authority on data mapping of television channels, program line-ups, and advertising spots for up to 19,000 channels nationwide. I resolved issues when flagged by internal or external clients. Clients/ data partners include Charter Communications, DIRECTV, Oceanic Time Warner, Cisco, Fourth Wall Media, Gracenote, & Kantar Media Intelligence.

Greenville, Sc

While work as a media analyst, I evaluated newspaper circulation and sales data to determine the most advantageous distribution for newspaper buys. To ease the complicated process of research prior to contact negotiations, I developed a new system which streamlined the process.

Greenville, Sc

As a media buyer, I placed national media buys for newspaper advertising, as well a took on special assignments which included developing a “grand opening” media buy procedure to eliminate costly errors, as well as repaired a tenuous relationship we had with a client’s vendor. Clients included Lowe’s Home Improvement, Michaels Arts & Crafts, Heilig-Meyer Furniture, regional supermarket, and pharmacy chains.

Toledo, Ohio Area

While working as a fundraiser, I was responsible for all aspects of special event fundraising for 7 events a year, three of which were brand new events, including Storm the Bastille Wine Tasting, Jingle Bell Run, Winter Microbrew Festival, & 100 Hole Golf Challenge. While leading a team of volunteers, I increased attendance and revenue at every fundraiser year over year. A critical component of my position was to recruit, support, and lead volunteer committees to plan, organize, and evaluate fundraisers.

Toledo, Ohio Area