Lisa Longfellow Email & Phone Number

I serve as the Chief Operations Officer for The National Association of Long Term Care Administrator Boards (NAB).

I started with the company during a difficult time for the client, when there was an overwhelming number of applications in need of processing for a new long term care administrator qualification, as well as the required start of attendance reporting by continuing education sponsors. I took the responsibility of clearing the backlog of applications and.

Toledo, Ohio Area

Consistency was key when I was the manager of the media research team responsible for the accuracy and completeness of 24/7, second by second television audience viewing data. Project management responsibilities included onboarding new data suppliers. I arranged the work of the research team with assorted in-house groups, data suppliers, and clients, and.

Toledo, Ohio Area

As a media research associate, I employed my investigative and analytical skills to research daily data integrity of television return path data in audience measurement software. I was an authority on data mapping of television channels, program line-ups, and advertising spots for up to 19,000 channels nationwide. I resolved issues when flagged by internal.

Greenville, SC

While work as a media analyst, I evaluated newspaper circulation and sales data to determine the most advantageous distribution for newspaper buys. To ease the complicated process of research prior to contact negotiations, I developed a new system which streamlined the process.

Greenville, SC

As a media buyer, I placed national media buys for newspaper advertising, as well a took on special assignments which included developing a “grand opening” media buy procedure to eliminate costly errors, as well as repaired a tenuous relationship we had with a client’s vendor. Clients included Lowe’s Home Improvement, Michaels Arts & Crafts, Heilig-Meyer.

Toledo, Ohio Area

While working as a fundraiser, I was responsible for all aspects of special event fundraising for 7 events a year, three of which were brand new events, including Storm the Bastille Wine Tasting, Jingle Bell Run, Winter Microbrew Festival, & 100 Hole Golf Challenge. While leading a team of volunteers, I increased attendance and revenue at every fundraiser.

Toledo, Ohio Area