Lloyd Haymes Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• OpSec is the Leading Provider of Integrated Online Protection & On-Product Authentication Solutions for Trademark Owners, Licensed Brands & GovernmentsDirect strategic account and intellectual property management for.
• Grow revenue across key verticals including sports leagues, Fanatics and other brands/ trademark owners.
• Develop tactical execution plans for integrated $11M on-product/ online brand protection programs.
• Create sales/ factory forecasting models collaboratively with product, marketing and technical teams.
• Sell licensing management software which integrate key contractual/ financial partner obligations.
• Expand on-field authentication presence through proprietary detection technologies.

Garwood, New Jersey, United States

• Create new revenue streams and brand marketing opportunities through trademark licensing and retail activation.
• Consultation, acquisition strategy and management on proposing to brand owners and rights holders.
• Optimize online sales strategies through Amazon, Facebook and other direct-to-consumer channels.
• Create innovative sales promotions and presentations for regional home goods/ framing manufacturer.
• Clients include start ups, established manufacturers/ licensees and consumer product companies.

Mount Kisco, NY

• Constructed data driven merchandise solutions to optimize sales/ revenue for licensed home goods manufacturer.
• Led partnerships with top global licensors across the sports and entertainment industries.
• Delivered new revenue streams/ product extensions via sub-manufacturing and artist collective programs.
• Initiate cross-functional business development prospecting strategies utilizing tactical CRM strategies.
• Launched channel specific programs and product strategies which capitalize on expansive digital content.
• Developed and integrated on-line branding and e-commerce strategy focused on quality, low minimums and quick turn, to expand direct-to-consumer and retail distribution.

Secaucus, NJ

• Expanded distribution of NYC’s largest adult/ children’s apparel, home goods and plush licensee.
• Identified, negotiated and activated new licenses focused on brand development and tourism marketing.
• Created strategic developmental plans, by territory/ key account, to maximize and measure sales results.
• and goals for nine reps covering all channels of distribution.
• Directed new license expansion, merchandise assortment and fixture fill plans for key accounts.
• Established retail concept shops and shelf positioning with CVS, Marshall Retail Group and company owned locations as well as holiday themed activation programs, resulting in 35% YOY sales increase.

New York, NY

• Built New York City’s centralized global licensed product division.
• Delivered consistent revenue growth by maximizing intellectual property value, creating unique product categories, and forming new sales and distribution partnerships.
• Created a “Top 100” property which consolidated all licensing, legal, financial, and support operations modeled on industry best practices and available resources.
• Managed the RFP process leading to the addition of new licensing and retail partners resulting in 25% program growth, consistent authentic product supply and targeted City agency brand exposure.
• Identified the opportunity and generated a profit of $1.5 million in City-owned memorabilia from Yankee and Shea Stadiums through a combination of marketing, promotional, and sales methods.
• Led marketing efforts and retail activation, including partnerships with key national chains, generating $5 million in additional sales while differentiating licensed initiatives from generic apparel versions.

New York, NY

• Developed product mix and branding of league’s Center Ice authentic merchandise program.
• Merchandised and marketed all product categories exposed on-ice/ behind the bench and sold globally.
• Analyzed trends and licensee performance to provide a cohesive genuine merchandise assortment.
• Partnered directly with key sporting goods retailers to deliver distinctive in-store presentations and player appearances, increasing store traffic, sales, and manufacturer exposure.
• Established $2 million NHL Game Worn Jersey Program, an innovative wide-ranging marketing initiative and the first league-wide program of its kind.
• Created a proprietary authentication and inventory system for jerseys and other game used items, dramatically reducing fraud and establishing a completely new revenue stream.

Peterborough, NH

• Created merchandising and retail blueprint for worldwide uniform division.
• Integrated apparel assortment of NHL’s largest licensee into overall corporate strategy by creating a collection of seasonal product lines, addressing basic player needs and fan tendencies.
• Researched and evaluated trends, providing insight and market analysis when accompanying sales management to key account presentations and line reviews.
• Established strategic allocation and wholesale distribution of limited edition and hot market headwear, achieving maximum exposure and customer sell through.
• Initiated strategies which increased retail penetration by accentuating technical product attributes and merchandise exclusivity.
• Supervised core team meetings, coordinating all project functions between R&D, production, costing, purchasing, quality control, and customer service.