OpSec is the Leading Provider of Integrated Online Protection & On-Product Authentication Solutions for Trademark Owners, Licensed Brands & GovernmentsDirect strategic account and intellectual property management for brand security solutions leader.• Grow revenue across key verticals including sports leagues, Fanatics and other brands/ trademark owners.• Develop tactical execution plans for integrated $11M on-product/ online brand protection programs.• Create sales/ factory forecasting models collaboratively with product, marketing and technical teams.• Sell licensing management software which integrate key contractual/ financial partner obligations.• Expand on-field authentication presence through proprietary detection technologies.• Establish digital consumer engagement initiatives and supply chain visibility through SaaS capabilities.• Identify sustainability solutions which integrate into anti-counterfeiting and authentication identifiers.

Create new revenue streams and brand marketing opportunities through trademark licensing and retail activation. • Consultation, acquisition strategy and management on proposing to brand owners and rights holders. • Optimize online sales strategies through Amazon, Facebook and other direct-to-consumer channels. • Create innovative sales promotions and presentations for regional home goods/ framing manufacturer. • Clients include start ups, established manufacturers/ licensees and consumer product companies.

Constructed data driven merchandise solutions to optimize sales/ revenue for licensed home goods manufacturer. • Led partnerships with top global licensors across the sports and entertainment industries. • Delivered new revenue streams/ product extensions via sub-manufacturing and artist collective programs. • Initiate cross-functional business development prospecting strategies utilizing tactical CRM strategies. • Launched channel specific programs and product strategies which capitalize on expansive digital content. • Developed and integrated on-line branding and e-commerce strategy focused on quality, low minimums and quick turn, to expand direct-to-consumer and retail distribution. • Directed all sales, development and production components of $1.4M national USPS hot market program. • Negotiated, along with CEO, new contractual agreements with sports agents/ retired athletes to offer broadest merchandise assortment and price points, resulting in $750K additional drop shipment orders with Danbury Mint. • Supervised training, planning and goals for sales staff of three, four assistants and licensing coordinator.

Expanded distribution of NYC’s largest adult/ children’s apparel, home goods and plush licensee.• Identified, negotiated and activated new licenses focused on brand development and tourism marketing.• Created strategic developmental plans, by territory/ key account, to maximize and measure sales results.• and goals for nine reps covering all channels of distribution.• Directed new license expansion, merchandise assortment and fixture fill plans for key accounts.• Established retail concept shops and shelf positioning with CVS, Marshall Retail Group and company owned locations as well as holiday themed activation programs, resulting in 35% YOY sales increase.• Developed retail relationships while balancing sales, markdowns, credit limits and receivables.• Installed social compliance and production standards to ensure factory efficiency and compliance.• Supervised training, planning and goals for sales staff.

Built New York City’s centralized global licensed product division. • Delivered consistent revenue growth by maximizing intellectual property value, creating unique product categories, and forming new sales and distribution partnerships. • Created a “Top 100” property which consolidated all licensing, legal, financial, and support operations modeled on industry best practices and available resources. • Managed the RFP process leading to the addition of new licensing and retail partners resulting in 25% program growth, consistent authentic product supply and targeted City agency brand exposure.• Identified the opportunity and generated a profit of $1.5 million in City-owned memorabilia from Yankee and Shea Stadiums through a combination of marketing, promotional, and sales methods. • Led marketing efforts and retail activation, including partnerships with key national chains, generating $5 million in additional sales while differentiating licensed initiatives from generic apparel versions.• Launched the $350K merchandising program and external retail marketing for the September 11th Memorial, protecting their trademarks and generating incremental sales outside lower Manhattan.• Developed unique co-branded products with comparable rights holders such as MLB, Gund, and Marvel resulting in special make-up programs at Modell’s, Toys “R” Us, and FAO Schwarz. • Established the City’s $225K e-commerce site which offered new products/ categories and promoted licensed merchandise via social media strategies. • Integrated new financial, quality control, corporate compliance and asset protection standards and procedures into all operational phases of business.

Developed product mix and branding of league’s Center Ice authentic merchandise program. • Merchandised and marketed all product categories exposed on-ice/ behind the bench and sold globally.• Analyzed trends and licensee performance to provide a cohesive genuine merchandise assortment.• Partnered directly with key sporting goods retailers to deliver distinctive in-store presentations and player appearances, increasing store traffic, sales, and manufacturer exposure. • Established $2 million NHL Game Worn Jersey Program, an innovative wide-ranging marketing initiative and the first league-wide program of its kind. • Created a proprietary authentication and inventory system for jerseys and other game used items, dramatically reducing fraud and establishing a completely new revenue stream. • Led development of the league-wide equipment branding package by creating on-ice exposure guidelines that generated $1.5 million in revenue to fund charitable activities.• Managed the yearly uniform change process, encompassing all levels of League and Club approvals.• Activated League driven on-ice/ locker room marketing initiatives throughout each season.

Created merchandising and retail blueprint for worldwide uniform division. • Integrated apparel assortment of NHL’s largest licensee into overall corporate strategy by creating a collection of seasonal product lines, addressing basic player needs and fan tendencies. • Researched and evaluated trends, providing insight and market analysis when accompanying sales management to key account presentations and line reviews.• Established strategic allocation and wholesale distribution of limited edition and hot market headwear, achieving maximum exposure and customer sell through. • Initiated strategies which increased retail penetration by accentuating technical product attributes and merchandise exclusivity. • Supervised core team meetings, coordinating all project functions between R&D, production, costing, purchasing, quality control, and customer service. • Developed and presented all business plans which set sales and return on investment goals.