Lauren Castle Email & Phone Number

Jacksonville, Florida, United States

Jacksonville, Florida, United States

• Managed B2B eCommerce operations in the healthcare sector, optimizing pricing ​and marketing strategies.
• Designed and executed marketing campaigns, producing impactful collateral for ​print and digital media.
• Developed and implemented a holistic marketing strategy incorporating trade ​shows and digital channels.
• Maintained marketing, trade show, and website development budget.
• Spearheaded the re-platforming of the eCommerce website, enhancing user ​experience and… Show more
• Spearheaded the re-platforming of the eCommerce website, enhancing user ​experience and functionality.

Hudson, PA

• Analyzed data from Google Analytics and internal tools to understand and increase conversions
• Presented information derived from research to senior management for the growth of a business plan aimed at targeting a new market segment
• Managed multiple B2C e-commerce sites, including UX, branding, and merchandising
• Established a consumer-focused blog, writing and editing informative articles
• Maintained and adjusted website content to increase SEO
• Data entry in… Show more

• Engaged customers as a subject matter expert in equestrian sports to enhanceproduct sales
• Provided customers with order support, creating and tracking orders bothinternally and through the delivery system
• Calmed angry customers and resolved issues to re-establish customer trustand loyalty

• Enhanced and created rapport with customers to understand specific needs andgenerate repeat business.
• Aided customers in solving problems related to the site and their order.
• Encouraged sales through detailed information on products and interests.
• Interacted with both domestic and international clients.
• Assisted new customers in navigating the website, products and create and useaccounts, including membership details and benefits.

• Interacted with clients by phone and email; managed the main, public email inbox for thecompany
• Created surveys and emails for mass market, sent using marketing software
• Designed collateral marketing for various training courses and marketing campaigns
• Presented reports on competitive intelligence to multiple audiences, including seniorexecutives
• Researched and analyzed market and competitive information and thoughtleadership topics
• Edited and proofed… Show more

Msc Econ, International Politics

Bachelor Of Arts (B.A.), International Relations And Affairs

International Politics

Activities and Societies: Focus on European Union International Summer School