Lauren Castle Email & Phone Number

Jacksonville, Florida, United States

Jacksonville, Florida, United States

● Managed B2B eCommerce operations in the healthcare sector, optimizing pricing ​and marketing strategies.● Designed and executed marketing campaigns, producing impactful collateral for ​print and digital media.● Developed and implemented a holistic marketing strategy incorporating trade ​shows and digital channels.● Maintained marketing, trade show, and website development budget.● Spearheaded the re-platforming of the eCommerce website, enhancing user ​experience and… Show more ● Managed B2B eCommerce operations in the healthcare sector, optimizing pricing ​and marketing strategies.● Designed and executed marketing campaigns, producing impactful collateral for ​print and digital media.● Developed and implemented a holistic marketing strategy incorporating trade ​shows and digital channels.● Maintained marketing, trade show, and website development budget.● Spearheaded the re-platforming of the eCommerce website, enhancing user ​experience and functionality.● Analyzed user and customer requirements to guide system development and ​project management.● Coordinated with external teams on theme development and data processing, ​ensuring timely delivery.● Trained internal teams and developed comprehensive technical documentation ​related to the website and related applications. Show less

Hudson, Pa

● Analyzed data from Google Analytics and internal tools to understand and increase conversions● Presented information derived from research to senior management for the growth of a business plan aimed at targeting a new market segment● Managed multiple B2C e-commerce sites, including UX, branding, and merchandising● Established a consumer-focused blog, writing and editing informative articles● Maintained and adjusted website content to increase SEO● Data entry in… Show more ● Analyzed data from Google Analytics and internal tools to understand and increase conversions● Presented information derived from research to senior management for the growth of a business plan aimed at targeting a new market segment● Managed multiple B2C e-commerce sites, including UX, branding, and merchandising● Established a consumer-focused blog, writing and editing informative articles● Maintained and adjusted website content to increase SEO● Data entry in CRM/Inventory Management database● Engaged customers on social media sites including Facebook, Instagram, and Twitter● Increased sales through daily marketing and transactionalemails● Conducted strategic pricing changes for sales and seasonal adjustments● Created graphics for website, social media, and emails● Uploaded product data into company PIM for the display of products on the live website Show less

●Engaged customers as a subject matter expert in equestrian sports to enhanceproduct sales● Provided customers with order support, creating and tracking orders bothinternally and through the delivery system● Calmed angry customers and resolved issues to re-establish customer trustand loyalty

● Enhanced and created rapport with customers to understand specific needs andgenerate repeat business.● Aided customers in solving problems related to the site and their order.● Encouraged sales through detailed information on products and interests.● Interacted with both domestic and international clients.● Assisted new customers in navigating the website, products and create and useaccounts, including membership details and benefits.

● Interacted with clients by phone and email; managed the main, public email inbox for thecompany● Created surveys and emails for mass market, sent using marketing software● Designed collateral marketing for various training courses and marketing campaigns● Presented reports on competitive intelligence to multiple audiences, including seniorexecutives● Researched and analyzed market and competitive information and thoughtleadership topics● Edited and proofed… Show more ● Interacted with clients by phone and email; managed the main, public email inbox for thecompany● Created surveys and emails for mass market, sent using marketing software● Designed collateral marketing for various training courses and marketing campaigns● Presented reports on competitive intelligence to multiple audiences, including seniorexecutives● Researched and analyzed market and competitive information and thoughtleadership topics● Edited and proofed documents and emails for use internally and externally● Maintained government and PR section on company website and marketintelligence section on company intranet Show less

Msc Econ, International Politics

Bachelor Of Arts (B.A.), International Relations And Affairs

International Politics

Activities and Societies: Focus on European Union International Summer School