Laurel Mcdowall Email & Phone Number

Chicago, Austin, Dallas, San Francisco, Seattle, Atlanta, Boston, APAC, EU

A global innovation consultancy that transforms products, customer experience (CX), and omnichannel experiences for Fortune 500, mid-sized, and startup companies. As a Global Strategy & Insight Practice Leader, I drove the practice's growth by setting strategic direction, developing high-performing, multidisciplinary team, and expanding service offerings..

Greater Chicago Area

• A performance marketing consultancy that guides clients to digital performance optimization, increased customer acquisition, market share growth, and sales. Verticals: healthcare, e-commerce, higher education, retail.
• Led customer journey practice of 20 strategists, designers, data analysts and scientists, providing valuable strategic planning, forecasting, measurement, and optimization of paid journey campaigns.
• Enhanced core services by integrating audience research and insights, design principles, behavioral analytics, and customer journey tracking, yielding 30% account growth.
• Drove new business efforts, securing inaugural $1M marketing technology engagement with significant growth potential.

Chicago, IL

• Member of senior management team for leading digital automotive marketplace with 31M+ monthly visits. Reported directly to the Chief Product and Chief Marketing Officers.
• Established an insights and analytics team with 30+ experts in research, data analysis, data science, and business intelligence to guide business, product, and marketing strategies, execution, measurement, and.
• Pioneered value of customer insight by launching voice of customer program, B2B and B2C online communities, and first dealer innovation council, grounding key satisfaction metrics and fueling innovation.
• Drove adoption of persona segmentation and customer journey knowledge throughout organization, fostering customer-first culture that spurred innovation in product development, editorial content, and marketing plans.
• Co-created persona-targeting advertising product for automotive brands, leveraging predictive analytics to boost click-through rates by 2%, surpassing industry averages.
• Partnered with cross-functional teams to test and launch innovative product solutions for the buy, own, and sell portfolios, contributing to influencing 36% of U.S. vehicle sales.

Greater Chicago Area

Partnered with agencies, clients, and brands on contract assignments focused on solving complex business and customer problems that spanned digital transformation, user experience research, insights and design, and integrated marketing strategy and tactics. Verticals: banking, consumer packaged goods (CPG), e-commerce, entertainment, healthcare, higher.

Chicago

• Led digital strategy and social media team to grow capabilities beyond print (direct mail) and email services. Verticals: automotive, e-commerce, financial services, higher education, logistics, retail, spirits, sports
• Fostered growth of team, establishing social listening and engagement platforms for evolving service offerings.
• Managed account growth for large financial services, major sports league, and first multicultural spirits clients via social media strategy education and recommending omnichannel strategies, totaling $2M+ revenue.

Chicago

Launched and led Insights Center of Excellence, which significantly contributed to an improved customer experience for B2B and B2C retail and e-commerce business with 900,000+ products. | Collaborated with sales, product, and experience design teams to rollout an innovative shopping experience that included an overhaul of their online search, increasing.

Chicago, IL

Provided digital thought leadership by cultivating internal Ogilvy knowledge and educating clients on the role of digital for their brands. Created digital frameworks that translated strategic research findings into meaningful and well-executed digital experiences. Verticals: consumer packaged goods, e-commerce, insurance, options exchangeClients: Allstate.

Greater Chicago Area

Spearheaded complex and highly collaborative user experience and business transformation engagements at a leading global innovation management consulting firm. Verticals: automotive, e-commerce, global derivatives, healthcare, health insuranceClients: Assurant Health, Chicago Department of Public Health, Chicago Mercantile Exchange, Ford, General Motors.

Greater Chicago Area

Led global design research for camera phones, new mobile phone form factors, localization, and digital rights management. Collaborated with designers, technology, product, and market research teams to launch innovative products with new features that have changed how we use mobile phones today.

M.S., Human-Computer Interaction (Stem)

Education record

B.S., Psychology

Project Management Bootcamp

Six Sigma Greenbelt Training

M.S. In Human-Computer Interaction