Brenda Roame Email & Phone Number

United States

Greater Minneapolis-St. Paul Area

Leading project management operations to ensure projects are delivered on time and in budget while fostering a collaborative environment enabling teams to plan for the unexpected and problem solve along the way. Initiated project management for research & media projects for the first time in agency history. Bringing ideas to life while maximizing agency.

Greater Minneapolis-St. Paul Area

Worked with various professional services clients on projects ranging from implementing a new project management software and workflow to RFP submissions and design work in Adobe InDesign.

Greater Minneapolis-St. Paul Area

• Directed Bellshop, the creative and marketing agency within General Mills, concepting and producing high quality, cost-efficient content across multiple channels. Proactively found efficiencies in operations.
• Built a $5MM+ operation in one year from scratch using infrastructure/technology implementation and troubleshooting, staff leadership/mentorship, and client servicing.
• Discovered & implemented new online technologies to streamline operations, project management, and financials – reducing number of technology platforms and costs by half.
• Regarded by clients, vendors, and staff as advocate and go-to resource for issue resolution.

• Led multiple strategic campaigns, trade shows, and projects simultaneously with global cross-functional internal and external partners, keeping everything on time, organized, and in budget. Key accomplishments:
• Managed competitive intelligence, market research, and analysis for multiple products and integrated campaigns – increasing sales by 11% and unaided brand awareness by 2%.
• Directed SaaS business plan, value proposition and campaign development – managing vendors & deliverables including: website design/UX, graphics, email marketing, advertising, sales materials and social media.
• Improved efficiency and increased accountability by designing and deploying new processes for staff, budget management, Marketo marketing automation, lead generation and conversion.

• Agile and cost effective – used in multiple capacities within the agency. Developed continuousimprovements making each project timeline faster.Key accomplishments:
• Successfully managed community engagement by providing customer service, new productand event promotion content, using email marketing, incentive acquisition, and fulfillment.
• Recognized by co-workers for ability to identify, design and deploy innovative technologiesresulting in improved systems, faster turn around time and decreased expenses.

• Designed effective and engaging presentations for new business pitches, clients, and speaking engagements. Coordinated all research for the agency including facility management, participant recruiting, and screener.
• Collaborated with all departments on presentation content, identifying and assessing strategic importance of information. Resulted in becoming backup to Business Development Manager and reaching the final round in.
• Organized research, surveys, and focus groups to develop marketing strategies, targetmarkets, and key messaging. Produced video from interviews for client use.
• Displayed consistently fast turn around time despite tight time constraints.

Fridley, MN

• Responsible for budget management, event planning, administrative and launch support for Activa® DBS marketing team. Attained Marketing Manager responsibilities due to consistent quality execution and attention to.
• Developed Patient Referral Advisor software working with: software developer onfunctionality & IT issues; marketing on development & distribution plans; marketingcommunications on messaging & collateral design; and.
• Developed referral tracking process in cooperation with Global Business Solutions, to meeta sales need to identify referring neurologists for new patients. Praised by field sales reps whoused output for new customer.
• Planned and executed events maintaining critical internal, customer and vendorrelationships. Managed international relations for key customer dinners associated withindustry conventions. Negotiated contracts resulting.

By assignment completion, I made myself invaluable to each organization.Example:East Metro OIC – Teamed with Executive Director and Board to set budget, design collateral, acquire donations, and coordinate open house event.

Responsible for all communications to/from the President, event planning, scientific manuscript revisions & submissions, and donor database management.

Highly adaptable and industrious in quickly learning new and varied job responsibilities.

• Founded and managed all aspects of graphic design business including: strategy development, collaboration and production of creative work for eMarketing and print collateral, price setting, account management.
• Developed company from solely a graphic design focus to add customized training, consulting, marketing & technical services. Traveled to conduct training at business sites. Result was high customer satisfaction rate.
• Designed and led the first eMarketing campaign for Deluxe Corp. Business Services sending Flash email to highly-segmented corporate banking customers. Email had an open rate of 72% with an astounding 55% click-through.
• Guided Elegant Homes, Inc. from logo design through marketing and branding strategy to establish company as one of the high-end custom home builders in Minnesota. Produced competitive market analysis to properly.

Digital Marketing Certificate

Bachelor Of Science (Bs), Business Adminstration