Responsible for a portfolio of small medium clients, providing support for campaign planning and execution- Grew accounts by 27%- 47% YoY in 2021 and surpassed revenue targets by 60% in 2022- Crafted comprehensive training guides and conducted regular trainings for new client onboarding- Troubleshooted technical issues for clients to ensure campaigns meet their KPI- Drove campaign optimizations regularly to help clients to exceed their KPIs and secure top up budgets with good performance- Created an excel macro to automate reports and reduced time spent on weekly reports by 90%

APAC UberEats Eater OperationsEarly Customer Lifecycle Management & Process Improvement- Responsible for acquiring users in the early customer lifecycle on UberEats across 5 countries- Designed experiments for A/B testing to determine most optimal promo constructs for various customer segments to obtain the best conversion -Streamlined billboard creation process and reduced time spent on billboards by 80% for each country

Responsible for the sales and operations of Taobao in LazadaConceptualized a weekly campaign to curate the latest fashion products to promote trendy fashion. Spearheaded the first cross border online to offline (O2O) event in Singapore Management University to promote fashion line and acquire new customers. Generated 1.79x uplift in GMV

Managed electronics & general merchandise categories for cross border sales, driving 63% and 104% growth YoY respectively in the processAwarded Lazadian of the Month in January 2019 for stellar performance

Managed operations team in Malaysia and Hong KongDeveloped performance reports for 7 countries to drive operations process compliance and identify key improvement areas using SAS. Reduced compliance issues by 90% within first month of execution