Lora Anthony Email & Phone Number

Coppell, Texas, United States

Irving, Texas, United States

• Managed development, execution and optimization of Michaels marketing plans, leading a multi-disciplinary team to create, execute and continuously optimize programs.• Launched national brand campaign impacting 200+ programs.• Implemented partnership with Disney's Haunted Mansion movie launch, driving positive impact to seasonal sales, social engagement and brand consideration.

Irving, Tx

• Owned product marketing for all General Craft retail categories, supporting sales goal achievement of $1.3B annually. • Lead a cross functional team across the Michaels organization through comprehensive marketing plans, including strategy briefing, research/insights, media planning, creative development, national promotion support, and customer experience. Managing merchant and vendor alignment to ensure company objectives and financial plans are met for product sales, growth and new product introductions.• Requested by CEO to lead marketing for competitor acquisition to dramatically shift market share.

• Built national partnership program for Michaels, generating incremental sales, customer acquisition, and relevant brand engagement. Managed all partner relationships, contract development, through campaign execution.• Created multi-year partnership with Carnival Cruise to host daily Michaels branded events on every cruise ship, driving sales and creating a positive brand engagement among new audience.• Negotiated sponsorship contract for increased exposure with the Pinners Conference and owned on-site event management.• Created celebrity content series to elevate customer perception, achieving lift in social engagement and net promoter score.

Plano, Tx

Drive brand development across JCPenney owned private brands. Responsible for national advertising, integrated marketing, brand strategy, creative development, consumer insights and agency management.

Dallas/Fort Worth Area

Providing Marketing, Brand and Business Development consultation to small agencies specialized in advanced digital creative and experiential marketing.** 900lbs of Creative – Brand Engagement DirectorAn Experiential Marketing agency focused on creating buzz-worthy, non-traditional experiences utilizing emerging digital technology. Responsible for client engagement on strategic brand opportunities to leverage company offerings in emerging digital technology. Created a circuit of national industry speaking engagements, social media presence, and brand development training across organization to drive brand awareness for the agency, resulting in significant growth of revenue through new client opportunities.** Mediastation – U.S. Brand Engagement/Client Services DirectorAn advanced digital creative agency in the U.K., specialized in creating immersive digital experiences. I provided consultation towards opening a U.S. based office for the agency. Focused on market assessment, competitive review, sales planning, advertising and collateral development. Responsible for acquisition and management of U.S. based clients, and industry exposure for brand introduction to the U.S. market.

Fort Worth, Tx

Responsible for strategy development and agency management of media planning, creative, production and implementation of all U.S. Brand Advertising, Promotions, National Sports and Arena Sponsorships, overseeing an $80 million budget. Expertise in developing a cross platform communication plan to leverage all mass communication channels, including national television, digital, mobile, social media, print, out-of-home, sports sponsorships, photo and video assets.

Fort Worth, Tx

Developed innovative national promotions, targeted database campaigns, customer communications and cooperative marketing with program partners to increase awareness of partner portfolio, drive incremental revenue through member activation, and maximize loyalty among program members.

Leveraged national food and beverage partnerships to attain cooperative brand marketing, national promotions and events for menu/product introductions and brand awareness.

Dallas/Fort Worth Area

Developed national and regional co-branded marketing campaigns, events and promotions for over 5,000 Pizza Hut franchisees. Developed marketing plans for test restaurant concepts - including campaign development, pricing and menu development.