Lore Euben Email & Phone Number

Stabio, Ti, Ch

Annecy, Auvergne-Rhône-Alpes, France

Global Assortment Merchandising Management for the category Ski & Snowboard Apparel.

Stabio, Tessin, Suisse

Product line management & assortment management for Strategic Performance accounts.

Stabio, Tessin, Suisse

Product line management for Digital Strategic Accounts.

Strategic Key Accounts Trading Manager across EMEA.• Commercial & strategic lead for The North Face SKA online business.• Optimize sales, margin, assortment & inventory metrics to support strategic direction for Strategic Key Accounts, while driving aligment internally & externally.• Managing 4 team members.

Stabio, Switzerland

Digital Trading Manager for the Women business across EMEAMERCHANDISING MANAGER• Commercial e-Commerce lead for The North Face Women online business.• Optimize sales, margin and consumer experience metrics in conjunction with creative and marketing teams to improve online brand experience.• Managing 1 team member: Merchandiser focused on Footwear (all genders), Online Search & Mobile online experience.• Driving day to day execution of strategies, promotions, tactics and campaigns based on sales analysis & KPI’s (click-path, traffic, conversion rate, etc.)BUYING & ANALYSIS• Buying performance analysis (sell-out) and sales analysis to forecast European E-commerce needs.• Sales analysis and market research for product assortment recommendations & opportunities identification• Close collaboration with Product Merchandising Team in all steps of the product enrichment process.• Close collaboration with the Buying team to align on product selection & forecasting for all Women concepts & categories for all EMEA countriesUX, MARKETING & PLANNING• Digital creative briefs creation for elaboration of interactive sales tools & content.• Communication and collaboration with the e-commerce marketing team (e-mailings, SEO, display, social)

Switzerland

France

REGIONAL LINE DEVELOPMENT:- Identification of regional wins & opportunities.- Leading of key meetings to gather field insights. - Briefing of regional needs based on key insights (trends, market intelligence & feedback from channels). - Development of regional line strategy & regional assortment to meet category level KPIs for all channels (wholesale, retail & ecom). FORECASTING & ANALYSIS:- Definition of regional projections by channel (wholesale, retail & e-com).- Build retail product assortment by store, group & segmentation. - Review of KPIs on weekly, monthly, seasonal & annual results. PRESENTATION OF CREATIVE DIRECTION, STORIES & RANGE during Sales Meetings.

St Jean De Luz

MERCHANDISING & ADMINISTRATION• Online store merchandising• Optimization of online navigation and website content based on sales analysis & KPI’s (click-path, traffic, conversion rate, etc.)• Digital market research, consumer insights identification for a constant evaluation and improvement of online brand experience• Management of promotional campaigns and results analysis• Collaboration with other regions (US & APAC)BUYING & ANALYSIS• Buying performance analysis (sell-out) and sales analysis to forecast European E-commerce needs• Sales analysis and market research for product assortment recommendations & opportunities identification• Definition of the budget repartition• Product selection & forecasting for all concepts, segments, product categories for all EU countries, respecting deadlines & budget• Constant sales & sell-out performance analysis for an optimisation of online sales & inventoryUX, MARKETING & PLANNING• Digital creative briefs creation for elaboration of interactive sales tools (UX), product content, and management of all visual content in order to improve experience and maximize sales• Elaboration of the regional Marketing Calendar based on global campaigns and sales seasonality• Communication and collaboration with the e-commerce marketing team (e-mailings, SEO, display, social)Platforms: Demandware, Omniture, Jira, Homerun, SAP, Confluence

Biarritz, France

Brand Sourcing : • Sourcing of new brands (development of the women segment and modernization of the offer)• Trend researchOrganization of private sales:• Price negociation• Product/ offer selection• Stock management• Sale quality control and final order• Coordination & organisation of the photoshoothttp://www.Label-Park.com European Leader in E-commerce specialized in private sales for Lifestyle and Action sports goods.

Saint-Jean De Luz, France

E-commerce: • Sales analysis• Online selling tools conception (Cross Selling, Mix & Match)• Web content creation, brainstorming, creative briefs.Photoshoot organization: • Lifestyle and studio photoshoots organization (product brief preparation, roadmaps creation, location and accommodation search, negotiation of the model contracts)Roxy Pro France 2013 (major feminine surfing event):• Launch and activation of the new "Roxy Outdoor Fitness" line on the event (brainstorming, communication tools, goodies, lookbooks, activities organisation and coordination)• Coordination of a video shoot for an event teaser.Communication and coordination with the Roxy Team (surf and snow): • Sample sending• Photoshoot organisation.Organisation of the Sales Conference: • Content creation for presentations• Assistance during the workshops.

Saint Laurent Du Var.

National Tour Operator.• Project Management: organization of a familiarization tour (for travelling agencies staff) in Croatia• Communication with salesmen and distributors (travelling agencies)• Benchmarking, marketing intelligence• Launch of promotions, press proof checking, flyers creation, PowerPoints creation (for salesmen and Sales director)• Sales pitches creation

Monaco

Company specialized in sport events (Motocross World Championships, Snow cross…)• Internal communication on the “Grand Prix” of Sweden, Latvia, Germany and France• Sponsors research• Marketing project and report writing about Women’s Motocross development• Promotional documents translation.

Master'S Degree, International Marketing And International Trade

Internet Marketing, Buyer Behaviour, Imc, Human Resources

Exchange semester (February - June)

Marketing And Finance

Exchange semester with the Erasmus program.

Highschool Diploma, Honor Roll

AFS echange program: 10 month spent as a senior in « Winthrop High school » in a host family in Winthrop, Maine, United States.