Lore Euben Email & Phone Number

Stabio, TI, CH

Annecy, Auvergne-Rhône-Alpes, France

Global Assortment Merchandising Management for the category Ski & Snowboard Apparel.

Stabio, Tessin, Suisse

Product line management & assortment management for Strategic Performance accounts.

Stabio, Tessin, Suisse

Product line management for Digital Strategic Accounts.

• Strategic Key Accounts Trading Manager across EMEA.
• Commercial & strategic lead for The North Face SKA online business.
• Optimize sales, margin, assortment & inventory metrics to support strategic direction for Strategic Key Accounts, while driving aligment internally & externally.
• Managing 4 team members.

Stabio, Switzerland

• Digital Trading Manager for the Women business across EMEAMERCHANDISING MANAGER
• Commercial e-Commerce lead for The North Face Women online business.
• Optimize sales, margin and consumer experience metrics in conjunction with creative and marketing teams to improve online brand experience.
• Managing 1 team member: Merchandiser focused on Footwear (all genders), Online Search & Mobile online experience.
• Driving day to day execution of strategies, promotions, tactics and campaigns based on sales analysis & KPI’s (click-path, traffic, conversion rate, etc.)BUYING & ANALYSIS
• Buying performance analysis (sell-out) and sales analysis to forecast European E-commerce needs.

Switzerland

France

REGIONAL LINE DEVELOPMENT:- Identification of regional wins & opportunities.- Leading of key meetings to gather field insights. - Briefing of regional needs based on key insights (trends, market intelligence & feedback from channels). - Development of regional line strategy & regional assortment to meet category level KPIs for all channels (wholesale.

St Jean De Luz

• MERCHANDISING & ADMINISTRATION
• Online store merchandising
• Optimization of online navigation and website content based on sales analysis & KPI’s (click-path, traffic, conversion rate, etc.)
• Digital market research, consumer insights identification for a constant evaluation and improvement of online brand experience
• Management of promotional campaigns and results analysis
• Collaboration with other regions (US & APAC)BUYING & ANALYSIS

Biarritz, France

• Brand Sourcing:
• Sourcing of new brands (development of the women segment and modernization of the offer)
• Trend researchOrganization of private sales:
• Price negociation
• Product/ offer selection
• Stock management

Saint-Jean De Luz, France

• E-commerce:
• Sales analysis
• Online selling tools conception (Cross Selling, Mix & Match)
• Web content creation, brainstorming, creative briefs.Photoshoot organization:
• Lifestyle and studio photoshoots organization (product brief preparation, roadmaps creation, location and accommodation search, negotiation of the model contracts)Roxy Pro France 2013 (major feminine surfing event):
• Launch and activation of the new "Roxy Outdoor Fitness" line on the event (brainstorming, communication tools, goodies, lookbooks, activities organisation and coordination)

Saint Laurent Du Var.

• National Tour Operator.
• Project Management: organization of a familiarization tour (for travelling agencies staff) in Croatia
• Communication with salesmen and distributors (travelling agencies)
• Benchmarking, marketing intelligence
• Launch of promotions, press proof checking, flyers creation, PowerPoints creation (for salesmen and Sales director)
• Sales pitches creation

Monaco

• Company specialized in sport events (Motocross World Championships, Snow cross…)
• Internal communication on the “Grand Prix” of Sweden, Latvia, Germany and France
• Sponsors research
• Marketing project and report writing about Women’s Motocross development
• Promotional documents translation.

Master'S Degree, International Marketing And International Trade

Internet Marketing, Buyer Behaviour, Imc, Human Resources

Exchange semester (February - June)

Marketing And Finance

Exchange semester with the Erasmus program.

Highschool Diploma, Honor Roll

AFS echange program: 10 month spent as a senior in « Winthrop High school » in a host family in Winthrop, Maine, United States.