Lorena Castro Email & Phone Number

Antioquia, Colombia

Medellín, Antioquia, Colombia

⦁ Lead operational and strategic initiatives for all restaurants in LATAM (~80K tiendas), achiving a ~10% of incremental orders for the hight quiality and retention. ⦁ Lead the strategy of restaurant lifecycle, managing the capital (~900K USD/month) of all the key levers of the value proposition: visibility, commercial, coverage and commission packages.⦁ Contribute to the product and tech improvements, guaranteeing useful innovative tools for restaurants operation, Contributing to the user experience.

Medellín, Antioquia, Colombia

● Lead the contractual conditions for the BPO outsourced customer service operation (+2K agents), guaranteeing the operation and the execution of the budget of all support services: user, rappitendero and restaurants.●Management and financial control of support cost (~$50M USD/Y), generating optimizations with suppliers and control processes to maintain service quality.

Madrid, Madrid, España

● Assisted the annual procurement auction process determined by the company’s pipeline for services such as crane, transportation and installation management provided by third-parties.● Worked in the development of RFQ documents and tenders by analyzing current market conditions to determine pricing and margins.

Madrid, Madrid, España

● Supported the gathering process of pallets from retailers by assisting the collection team located throughout Spain.● Oversaw customer transactions to guarantee optimal collection levels of the main business asset.

Medellín, Colombia

● Lead of project management, monitoring of portfolios for various clients within the banking, retail and insurance industries.● Supported the creation and design of new products to expand the company’s portfolio and achieve financial goals.

Medellin, Colombia

● Evaluated the profitability and viability of future investments by performing financial and qualitative analysis and creating advanced financial models.● Negotiated and managed successful contracts and relations to lease commercial space inside department stores to over 30 major brands in the banking, food and services industries.

Medellin, Colombia

● Monitored and controlled operational budgets to optimize cash-flow and generate savings.● Created financial reports using KPIs to measure performance and improve results that led to the creation of impactful business strategies.

Medellín, Colombia

● Ensured operation compliance by monitoring currency fluctuations, derivatives, securities and investments.● Managed the factoring process for one of the Éxito’s subsidiaries.

Medellin, Colombia

● Supported the commercial activities by developing reports and analyzing data. ● Performed an in-depth analysis of ISA’s business practices across various offices through South America to create synergies and increase cross-country collaboration.

Master Of Business Administration - Mba

Bachelor Of Business Administration With Major Finance