I am responsible for developing, implementing and executing strategic marketing plans for the distribution channel, in order to attract potential customers and retain existing ones.I work with executives to determine budgets and targets, and charged in developing pricing strategies for products and services. I am in charge of deploying successful marketing campaigns and own their implementation from ideation to execution.

Definition of product pipeline, product innovation, from product definition to value creation in coordination with other functions (R&D, Sales, Operations, Finance, etc.) Competitive intelligence in regular basis focused on : completed regular competitor and trend analysis to highlight relevant key opportunities and trends.

Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.Evaluated return-on-investment and profit-loss projections.Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.Analyzed performance of all marketing programs to identify the best opportunities for optimization.

Developed and integrated market plans to efficiently position the company brand within targeted markets.Generated business development awareness by implementing in-depth sales and marketing training programs.Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines.Added value to marketing material by introducing creative advertising concepts.Delivered performance updates, quarterly business reviews and planning meetings

Developed organizational change management strategies for Mexican small businessLed cross-functional teams to analyze and understand the operational impacts and opportunities.

Designed electronic file systems and maintained electronic and paper files.Planned meetings and prepared conference rooms.Created weekly and monthly reports and presentations.

Managed internal communications, including production and management of print and electronic newsletters.Edited and revised all marketing content to guarantee the highest quality of writing.Wrote newsletter marketing copy and presentation materials for special projects.