Lorenz Hassenstein Email & Phone Number

Toronto, Ontario Canada

Located in the heart of the Toronto downtown corridor, the MTCC is Canada's largest and most successful convention center. The center operates at a 97% or greater customer satisfaction rating while delivering $550 million in economic impact to the Greater Toronto Area.

Philadelphia, Pennsylvania

• Primary point of contact for all strategic relationships with the City of Philadelphia and the Commonwealth of Pennsylvania including the Convention and Visitors Bureau, Visit Philadelphia, The Greater Philadelphia Hotel Association and the Pennsylvania Convention Center Authority.• General management of all strategic and tactical elements associated with event production, labor management, facility management, information technology catering/food services, audio visual services, electrical services, union negotiations, facility policies, event sales and capital development responsibilities. • Effectively manage a team of nine direct reports including a staff of 100 that support over 280 annual events within the 2.2 million square foot facility.• Reporting and monthly communications responsibilities to the President of the Pennsylvania Convention Center Authority, the Chairman of the Board of Directors and twenty active participants of the Convention Center Authority Board. Active participant in the Law and Finance Committee and the Customer Satisfaction Committee where directed.• Key member of the business and legal team formulated to negotiate the new multi-year Customer Satisfaction Agreement between the Pennsylvania Convention Center and the 6 labor unions that work at the center.

Greater Philadelphia Area

• Authored strategic plan for the existing $10M portfolio within three months of taking the position which included repositioning five exhibitions, a portfolio of virtual events, hosted buyer events and multiple weeks of “road” shows.• Reengineered the space selection process for five exhibitions in less than 30 days improving year-on-year cash flow by over $2.5M in 2012 and $1.2M in 2013.• Instituted new sales compensation plans aligning executives to the portfolio goals as outlined in the strategic plan resulting in 21% to 52% revenue growth when compared to this time last year.• Improved competitive industry portfolio market share by 6% when measured by revenue and 7% when measured company participation.• Relocated West Coast event to a more strategically viable market and venue resulting in nearly 100% customer retention.• Improved annual renewal retention rates by an average of 6% to levels exceeding 90%.

New York, New York

Led portfolio growth, joint venture negotiations and acquisition initiatives to accelerate EBITDA. Responsible for managing and growing $167M in economic development to the New York City economy and $9M in annual turnover.• Oversight and management of all strategic and tactical aspects of event production, trade show facility management, in-house decorator/contractor, catering, A/V, union negotiations, event sales and facility construction and development responsibilities. • Effectively managed a team of five direct reports, six outside partners and a staff of over fifty in-house and remote employees.• Led marketing and sales teams to replace $1.5M in lost revenue in 2009 while growing revenues by 9% annually in a down economy.• Served as lead negotiator on annual contracts totaling $3.5M with key trade unions.• Point leader on a 5-year $50M capital development initiative.• Doubled facility occupancy in less than two and a half years.

Washington, D.C.

2004-2006 Post Newsweek Tech Media, Inc., Washington, D.C.A division of the $2.8 billion Washington Post Company.• Reorganized five departments including forty executives to promoting open communications while maximizing productivity. • Improved team performance by coaching and clearly communicating expectations to address behavioral and productivity inefficiencies. • Grew 2004 and 2005 contribution levels in excess of budget.Attained 105% of 2004 contribution against a forecasted $480,000 shortfall. • Developed a strategy supporting an 8% annual revenue growth rate. Negotiated operations agreements resulting in $120,000 in annual cost savings. • Challenged the marketing team to engineer new event web sites easing navigation and internal work load while saving $93,000

Norwalk, Connecticut

General Manager; lead all strategic planning, sales, marketing, operations, new business, industry relations, public relations and media, reporting, forecasting and all other associated responsibilities. Experience working domestically in the United States and abroad throughout Canada, Europe, Eastern Europe and Latin America.

Bachelor Of Sciences Economics, Business Administration

Activities and Societies: Sigma Phi Epsilon Co-founded the mens lacrosse team Organize the residence golf leagueSelf funded half of all.

Education record